Insights

Discover proven strategies and fresh tips to inspire belonging for your brand.

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Brand Strategy
8 Jul
How to listen to Customers: The overlooked skill every Brand Manager should master

In marketing, there’s no shortage of talking. But the brands that truly connect are the ones that know how to listen. Listening is the secret to better branding, stronger strategy and real connection. This article unpacks why listening is a strategic superpower for Brand Managers who want sharper messaging, more relevant creative and stronger customer loyalty. From social listening and surveys to real conversations and digital behaviour, we explore six effective ways to tune into your audience and why it matters.

Brand Strategy
8 Jul
Brand Sentiment: 5 ways to listen using industry-leading tools
Employer Branding
3 Jul
In what ways does a CVP guide content and campaign development?
Employer Branding
3 Jul
How to listen to Employees (not just Customers)
Customer Value Proposition
3 Jul
What role does a CVP play in shaping brand messaging?
Customer Value Proposition
2 Jul
How does a CVP support Sales and Marketing efforts?
Customer Value Proposition
4 Jun
What are the key components of a CVP?
Customer Value Proposition
3 Jun
What is a Customer Value Proposition and why does it matter?
Brand Strategy
24 May
Millennials favour Connection over Scrolling on Social Media in 2025
Brand Strategy
24 May
Essential Tools to Power Your Social Media Strategy
Brand Strategy
22 May
10 Best Ways to Tap into Social Connection to Build Your Brand and Community in 2025
Employee Value Proposition
15 May
What is an EVP: Your Employment Promise Explained
Creative
13 May
5 Key Signs of Burnout Every Leader Should Be Aware Of
Employee Value Proposition
12 May
Workplace Policy Changes: How Trump-Era DEIB Debates Impact Employer Brands
Brand Strategy
15 Apr
The Power of Storytelling for Brands
Employee Value Proposition
14 Apr
The EVP Campfire: Storytelling your way to a culture of belonging
Brand Strategy
1 Apr
6 reasons why Storytelling is good for your Value Proposition
Employer Branding
1 Apr
10 of the 'Coolest' Wellbeing Benefits offered by Australian Companies
Creative
18 Mar
Boost your Creative Thinking with these 10 simple hacks
Creative
12 Mar
Moving from Idea to Action: A Step-by-Step Guide
Internal Communications
28 Feb
The Branding & Creative Agency Glossary
Employer Branding
11 Feb
Employer Brand Explained: A Simple Guide to Understanding the Basics
Customer Value Proposition
10 Feb
What is the difference between Corporate Values and a Value Proposition?
Employer Branding
27 Jan
Employer Branding Trends 2025: AI versus the Experts
Customer Value Proposition
22 Jan
A Closer Look into CVP: Where Customers Drive Culture
Customer Value Proposition
18 Dec
CVP as Brand Mythos: Weaving Customers into Your Legendary Narrative
Brand Strategy
13 Nov
Why Kindness is the Heart of Emotional Branding
Brand Design
13 Nov
What's your Brand's Personality and How Do you Define it?
Brand Strategy
1 Nov
The Invisible Thread: 3 ways research uncovers the story your brand isn't telling
Brand Strategy
16 Oct
Lost in the glaze: Can Australian Brands reconnect in a screen-weary world?
Employer Branding
23 Sep
The Authenticity Paradox: Why Your Real EVP is What Employees Whisper, Not What You Shout
Belong
13 Aug
How to make accessibility more accessible: A guide for Brand Managers 
Employer Branding
12 Aug
Unlocking Authenticity: 10 Essential Tips for Bringing the Best out of your Employee Ambassadors
Brand Strategy
12 Jul
Managing Stakeholders in Brand Projects: A Comprehensive Guide for Brand Managers
Brand Strategy
11 Jul
How to Source and Support Brand Ambassadors: A Comprehensive Checklist
Advertising Campaigns
19 Jun
Shine Bright: Why Entering Awards Matters and How to Impress the Judges
Brand Strategy
19 Jun
6 Stages To Launching or Relaunching Your Brand
Internal Communications
11 Jun
The Connection between Internal Communications and Employee Engagement
Internal Communications
4 Jun
The role of Internal Communications in Employee Onboarding
Employer Branding
21 May
What is Employer Branding? Attract, Engage and Retain Top Talent
Employee Value Proposition
14 May
Difference between an Employee Value Proposition and Employer Branding
Customer Value Proposition
14 May
The Power of Personal Branding to Amplify your Corporate Brand Reputation
Belong
13 May
Building Better Relationships through B.R.I.E.F.
Brand Strategy
16 Apr
Navigating Aspiration in Branding: Striking the balance between Inspiration and Realism
Creative
15 Apr
30-Days of AI at a Creative Agency
Brand Design
4 Apr
8 essential brand assets to humanise your brand
Internal Communications
19 Mar
Internal Communications During Organisational Change: Strategies for Success
Belong
7 Mar
Fostering Belonging at Work: The Key to a Happy and Productive Workforce
Belong
1 Mar
The Bolognese Philosophy - born from a widow's lesson and a bowl of bolognese
Internal Communications
28 Feb
Internal Communications: Marketing Best Practices
Internal Communications
27 Feb
Why Internal Communications Matter: Impact on Organisational Success
Brand Strategy
14 Feb
Transforming Your Brand Reputation: Best Practices
Creative
10 Feb
The Joy of Reading: A Boost for Your Creativity
Creative
15 Jan
Unlocking the strategies and value of creativity
Internal Communications
9 Jan
Corporate Videography - How to engage your employees / internal stakeholders
Creative
1 Jan
Elevating Your Corporate Image: How Videography Can Showcase Your Company's Values
Creative
1 Jan
5 Reasons why your business needs Corporate Videography
Employer Branding
28 Dec
Creating a Compelling Careers Page: Showcasing Your Company's Unique Opportunities
Internal Communications
27 Dec
The role of leadership in effective Internal Communications
Creative
15 Dec
Why should I invest in a copywriter over using ChatGPT?
Research
1 Nov
New Insights on Employee Value Proposition (EVP) Research: What works and what Doesn't
Employer Branding
16 Oct
The role of Social Media in building and promoting an Employer Brand
Internal Communications
23 Sep
Corporate Videography - How to Engage Your Employees / Internal Stakeholders
Brand Strategy
23 Sep
Why Corporate Videography should be part of your Brand Strategy
Employer Branding
23 Aug
Building a positive Employer Brand in a remote work environment
Advertising Campaigns
14 Aug
The power of Content Marketing: How an agency can drive results for your business
Brand Design
14 Aug
The importance of Brand Design: How a design agency can transform your business
Employee Value Proposition
1 Aug
Creating an Employer Value Proposition that aligns with your Company's Culture
Employer Branding
31 Jul
The importance of a well-designed Careers Page for your Company's Website
Brand Strategy
3 Jul
The power of visual storytelling: Leveraging brand design to engage audiences
Employer Branding
3 Jul
Crafting compelling Employer Branding content ideas
Employer Branding
3 Jul
Crafting compelling Employer Branding content ideas
Employer Branding
21 Jun
The Art of Employer Branding Design: A guide to creating a consistent visual identity
Employee Value Proposition
6 Jun
The Importance of an Employee Value Proposition in Recruiting
Employer Branding
6 Jun
Measuring the success of your Employer Branding efforts
Employer Branding
25 Apr
Designing a unique Employer Brand Identity: Best Practices and Trends
Employer Branding
11 Apr
The power of storytelling in Employer Branding content production
Employer Branding
3 Apr
Activating your Employer Brand: A Step-by-Step Guide
Employer Branding
31 Mar
Employer Brand Strategies and Best Practices
Employer Branding
16 Mar
How Employer Branding can impact employee retention and satisfaction
Belong
15 Mar
We're hiring - Account Manager role with flex and belonging
Employer Branding
7 Mar
5 Steps to developing a winning Employer Branding Strategy
Employer Branding
1 Mar
The importance of Employer Branding in attracting top talent
Employer Branding
1 Mar
Creating a Strong Employer Brand: Strategies and Best Practices
Employee Value Proposition
10 Feb
Creating Employee Value Proposition Framework
Employee Value Proposition
6 Feb
Employee Value Proposition Audit
Employer Branding
1 Sep
ITA 2022 Award Winners Announced
Creative
4 Aug
What does it take to ‘ship’ your best work possible?
Brand Design
27 Apr
What colour should my logo be?
Belong
13 Apr
How an Afterburner can have a positive impact on your culture
Brand Strategy
30 Mar
5 Ways to improve your brand authenticity
Creative
16 Mar
Why do I need a brief?
Brand Design
2 Mar
What is Art Direction? It's a bit like McDonald's actually ...
Creative
15 Feb
4 tips to better casting
Brand Design
19 Jan
How to hire a designer that is right for you? (a checklist)
Brand Strategy
4 Jan
Does your brand have an ambitious purpose?