Attract, engage and retain the right people with a leading employer branding agency.
Imagine if great talent came to you and your recruitment costs started decreasing. What if you promoted your employee experience with authenticity and your attrition rate dropped. Or you understood what drives your people so they could feel more engaged at work and empowered to deliver even better customer experiences. These are all outcomes that a successful employer branding strategy can directly impact.
Your employer brand lives in the hearts and minds of your employees, future candidates and people who come in contact with your brand. It’s what they think it is, not you! However, you can influence their perceptions by working with experienced employer branding consultants like Belong Creative. We can align your employment communications strategically with your business objectives. So the question is - are you controlling the narrative?
A value proposition is essentially ‘why choose you’.
It should be authentic (an employment experience you can deliver on), differentiating (sets you apart from competitor employers) and relevant (resonates with your ideal employee/s). Building your brand through these strategic pillars and aligning with your Customer Value Proposition (CVP) means your brand becomes a powerful tool to attract the right people to meet your business goals.
Employer Branding started as a distinct discipline in branding for one reason - employees have different needs and values than customers. Makes sense. Over time as companies have become more human and less corporate, lines have blurred. Today, a business’s brand should appeal to all audiences. What is clear, however is that candidates and employees benefit from story-telling that is specifically about the workplace experience. This is where having an Employee Value Proposition creates genuine value when creating and executing employment-specific marketing communications.
Once you’ve created your distinctive employment brand you need a plan to take it to market. Start with an audit of all your communication touchpoints across the talent life-cycle from candidate to onboarding, to employee to alumni. Then create engaging content that resonates depending on what part of the journey that they are on. Start with awareness. Move to engagement. Then experiential. Finally nurture advocacy. Now your brand is alive!
Why do some brands feel more human than others? By leveraging these 8 essential brand assets you can craft a well-rounded brand that feels more personal at every customer touch-point.