Employer Branding Agency

Your employer brand lives in the hearts and minds of your employees, future candidates and people who come in contact with your brand. It’s what they think it is, not you! However, you can influence their perceptions by working with experienced employer branding consultants like Belong Creative. We can align your employment communications strategically with your business objectives. So the question is - are you controlling the narrative?

Our end-to-end, MBB™ process is designed for employers who may be struggling to attract and retain employees because of an unclear, or outdated value proposition and sub-optimal employer brand reputation. Our four phases work together to help businesses transform their reputations to attract, engage and retain the right employees with a strategic Employee Value Proposition and magnetic Employer Brand.

Optimised for over a decade, our process has delivered superior results for leading employers and can align with our clients wherever they are on their Employer Brand journey.

A value proposition is essentially ‘why choose you’.
It should be authentic (an employment experience you can deliver on), differentiating (sets you apart from competitor employers) and relevant (resonates with your ideal employee/s). Building your brand through these strategic pillars and aligning with your Customer Value Proposition (CVP) means your brand becomes a powerful tool to attract the right people to meet your business goals.

Employer Branding started as a distinct discipline in branding for one reason - employees have different needs and values than customers. Makes sense. Over time as companies have become more human and less corporate, lines have blurred. Today, a business’s brand should appeal to all audiences. What is clear, however is that candidates and employees benefit from story-telling that is specifically about the workplace experience. This is where having an Employee Value Proposition creates genuine value when creating and executing employment-specific marketing communications.

Once you’ve created your distinctive employment brand you need a plan to take it to market. Start with an audit of all your communication touchpoints across the talent life-cycle from candidate to onboarding, to employee to alumni. Then create engaging content that resonates depending on what part of the journey that they are on. Start with awareness. Move to engagement. Then experiential. Finally nurture advocacy. Now your brand is alive!

While we don't set out to win awards, it feels good to be recognised amongst your peers and industry. What's most important is doing work that works. In 2021, our work for Allianz was recognised at the ITAs as Winner for Excellence in Employer Branding and again in 2022 for Winner Best Use of Video.

Let us help you craft an impeccably designed careers page to attract your ideal talent and effortlessly engage with them. Our services - Sitemap Development, EVP Integration, Content Creation, Copywriting, Wireframing, Web Design, and Digital Asset Creation – will help you create a stunning first impression.

How can you build your talent pipeline, save on hiring costs and improve engagement and retention of your people? A strategically developed Employer Brand can do all of that and more. But what are the key ingredients to take your Employer Brand to the next level?

With a menu of proven creative ideas, including costings, deliverables and live examples you will have everything you need to build a comprehensive budget to activate your Employer Brand.