Transform strategy into execution with a smart communication strategy.
You’ve got your different audiences, multiple marketing channels, timelines, tactical activities, a budget, resources and key stakeholders. All of these must link together in a plan that makes sense. Most importantly it must be measurable back to your marketing and business objectives. A communications strategy is your clear roadmap for moving forward and a great tool to transform strategy into execution.
There are many integrated elements to a sound communications strategy. You have your strategic pillars like purpose, mission and corporate values. You have your Customer and Employee Value Propositions, as your key messaging frameworks that set you apart. With these foundational pieces clear, we can move onto your business and marketing objectives which we capture in a brief. What is the problem we are trying to solve? In terms of your target audience, who are we talking to and what problem are we solving for them? In what channels do they spend their time and how can we engage with them efficiently? What tactics can we use to take them through a journey of awareness, engagement, purchase and advocacy.
Often as business leaders, you need to take people on a journey. By demonstrating to your stakeholders how strategy turns into execution, you are well on your way to success. An integrated marketing communications plan does just that. Our Project Partner team members have brand and marketing expertise to help you develop a communications plan as a versatile and agile tool. Engage your stakeholders with a clear roadmap. Engage your creative agency with a schedule of assets to deliver on.