Our approach
We create brands people want to belong to.
We live in a super-connected world, where the desire to belong is now stronger than ever. But belong to who, where and why? When you can clearly express what your business, product or service stands for, your brand becomes a powerful magnet; attracting adoring customers, passionate employees and loyal followers. In a world oversaturated with information, brands that can tell their story clearly and easily will succeed, winning the hearts of their growing tribe.
In short
Our approach to brand strategy is the Magnetic Brand Builder™, a four-phase process we’ve optimised for over 15 years with brands such as Toll, Allianz, AFCA and Roche.
Want pretty pictures? - please move on. Want to be strategic? Now we’re talking. By discovering, articulating and promoting what makes your business, service or product unique (its value proposition), we can help you attract, engage and retain the right type of customers, employees and communities. With a strategy-led approach and using proven messaging frameworks we create brands that people want to belong to. We are specialists in discovering, articulating and promoting customer and employee value propositions (CVP and EVPs).
Whatever the communication challenge, if you need to transform your brand’s reputation, we can deliver from insight through to strategy and concept to execution. With diverse experience, delivering over 3000 creative projects since 2009, we’re experts in crafting creative assets that powerfully represent what’s unique about your brand.
Our end-to-end, MBB process is designed to help Business Leaders and Brand & Marketing Managers who may be struggling to attract, engage or retain customers or employees because of an unclear, or outdated value proposition and/or sub-optimal brand reputation. The MBB's four phases work from the ground up to build a data-led Value Proposition (CVP or EVP) and then craft and activate a magnetic Brand. The phases also work individually, so you can align wherever you are on your brand journey.
Optimised for over 15 years, the MBB process has delivered superior results for market-leading and challenger brands such as Toll, Allianz, CXC Global, GraysWine, Aveo, Bayer, AFCA, Roche, TPG Telecom, HCA, Benetas, TAL, Sydney Airport, NSW Dept. of Customer Service and many more.
Need help to transform your brand reputation? See how our proven Magnetic Brand Builder™ Process can help you.
Common questions about our approach
Why do you start with research?
Every successful brand or communication comes from a research-led value proposition. We find out what your customers or employees value and what sets you apart from competitors, and build the brand on that.
What are the four phases?
Evaluate, Calibrate, Create and Activate, from the first research session through to launch.
Do we have to do all four phases?
No. The phases also work individually, so you can start wherever you are with your brand.
More about us
Need a trusted strategic partner? We’d love to help you create belonging for your brand.