Create consistent, brand-inspired content marketing at volume with our Sydney based agency.
With the rise of social media, the thirst for content has never been more intense. And it’s only going to get more crowded as brands compete on more platforms for your attention. That’s why you want your content marketing agency to help you be smart about how you create and deploy content. That means making sure your messaging is driven by your brand’s unique value proposition AND that you are being efficient in how you produce content at volume and push it to the right channels.
There are two types of marketing content. ‘Evergreen’ which is usually of a higher production value and resides on your website, or YouTube channel over the longer-term. The other is shorter-term content, more raw, often less produced and promoted through your social platforms. This is a volume-game. Our biggest efficiency tip is to take 1 piece of macro-content like a long-form video and break it down into many pieces of micro-content, like mini-videos, image posts or quote cards.
Leveraging your value proposition is the best way to inspire brand-aligned content ideas. Your value proposition should consist of 3-6 strategically researched and articulated pillars. These are the elements of your business, product or service that when combined are unique to you. They reflect your brand authentically, resonate with your ideal audience and set you apart from competitors. If your content isn’t leveraging at least 1 of these 3 things – you’re wasting your time!
Architects have blueprints, explorers have maps, creative teams – marketers, writers, designers, project managers – have briefs. In fact, the brief is the unsung hero of most successful projects.