Partner with a brand strategy agency that nurtures belonging for your brand.
When you buy a product or service, you are actually aligning your most important values with that brand.
This is where brand strategy consulting helps make that values exchange quicker and easier. By researching customers, employees, competitors and markets you will develop powerful insights to bring your brand design to life in a strategic way. The impact? You’ll start attracting more ideal customers and employees, increasing belonging, loyalty and advocacy all helping your business to grow.
Do you know what is true about your offer (authenticity), why your customers care (relevancy) and what makes you stand out from competitors (differentiation)? We gather these insights through research tools such as workshops, focus groups, interviews, desktop reviews and surveys to create your unique brand story and foster belonging with your target audience.
At the core of your brand strategy is your Value Proposition. This is a statement that crisply conveys what is unique about your brand. It combines the benefits of your business, product or service with why people should choose you over competitors. Informed by research, your Customer Value Proposition (CVP) or Employee Value Proposition (EVP) inspires all your brand assets such as your messaging, tagline and or brand promise, logo, colour palette and typography and imagery.
Rather than a rebrand, you may find repositioning your existing brand can be a powerful way to reclaim lost market share or take advantage of market changes. Brand Repositioning is a strategic approach to source new audiences and/or shift the mindset of existing ones through the development of a refreshed brand promise or tagline, or advertising campaigns.
Is your brand conversational, fun, professional, reliable, quirky, personal, caring or a hybrid? A Brand Personality can help your team be consistent in how you write web copy, post on social, design an advert, answer the phone and make a presentation. As a brand asset it can be one of your most distinctive tools in standing out in a competitive marketplace.
What’s in a brand name? Ideally you want something that is unique to you, as well as being memorable, pronounceable and registerable (business, web domain, trademarking). As an experienced brand strategy agency in Sydney we’ve developed creative and meaningful brand names for businesses, products and services across a diverse range of industries.
We start with your value proposition – the seed of inspiration. We then create word webs that spin out emotive tangents and variational themes. We play with meanings and synonyms, look at latin roots, or alternative languages. We even blend words together helping create something truly ownable. The key is to experiment broadly then simplify. While your name doesn’t need to convey everything about you, (as your brand design creates additional meaning), it must align with your business strategy.
What is Art Direction you ask? Here’s an analogy that will explain the role which Art Direction plays in the realm of advertising and communications (plus it will probably make you hungry at the same time).