Property

Annual review showcasing people at the front line

The ISPT Annual Review is a key document for investors released at the AGM. The design was ready for a refresh and required a professional and compelling design. As part of the project, the cover had to bring to life the theme of ‘our people at the front line, recognising people and the roles they carry out'.

Concepts

Photography

Annual Report Design

Delivering a mult-stage project

Having developed a clear set of Graphic Principles to guide typography, layout, icons, charts and tables for the ISPT brand, we refreshed the Annual Review design template for 2020. Several cover concepts were ideated and once approved guided a multi-site photoshoot of front-line people working within ISPT’s commercial and retail properties.

I have collaborated with the team at Belong Creative since 2015, regularly engaging them for their fresh creative ideas to support our brand strategy. Our Annual Report Cover is just one example; a multi-staged project from design concepts through to photoshoots and design execution. Belong Creative always delivers.

Jocelyn Robinson

Senior Manager, Brand & Communications - ISPT