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Close-up of a glowing star ornament, evergreen branches, a wrapped gift and candle, softly lit to convey symbolic meaning and narrative.

What Christmas symbols teach us about brand storytelling

Christmas shows us the power of symbols. A tree, a star, a wreath or a stocking can communicate tradition, identity and emotion in an instant. This blog explores how those familiar festive cues reveal a deeper truth about brand storytelling. Symbols such as logos, colours, icons and artefacts do more than decorate a brand. They anchor meaning, signal purpose and create emotional memory for customers and employees. Through Christmas-inspired examples, this piece demonstrates how symbols strengthen identity, shape belonging and turn brand values into something people can see, feel and connect with. Learn how to define your organisation’s “tree topper”, layer your visual cues with intention and use symbolic storytelling to create a brand that lasts.

The power of rituals: How traditions strengthen culture

person sitting by a sunlit window inside a home, holding a steaming cup of coffee, surrounded by subtle Christmas decorations like a small tree or string lights, cozy and calm atmosphere, soft warm light emphasizing pause and reflection.

Slow down to speed up: The power of the strategic pause

A customer, employee, and partner interacting happily with branded products, representing alignment and belonging across all stakeholders.

Corporate Branding vs Employer Branding vs Product Branding

A female business owner stands with three diverse employees in a modern office, with five symbolic icons — compass, paintbrush, megaphone, star, and two puzzle pieces — softly glowing above them, representing purpose, visual identity, voice, reputation, and culture.

The five core elements of a Corporate Brand

A series of dominoes, with some falling and some carefully aligned, photographed from above

Common mistakes in Corporate Branding (and how to avoid them)

What is Corporate Branding?

The key benefits of Corporate Branding

How to keep your brand’s Value Proposition fresh during times of change

A calm, focused person walking through a world in motion blur, symbolising balance and clarity amid transformation.

What does an Agile Brand Look Like?

Flight attendant assisting a passenger in a calm, friendly cabin setting, representing care and connection in travel.

Real-world examples of brands keeping their Value Proposition fresh

Diverse workers showing teamwork and care while preparing safely in a modern industrial workspace.

Internal Communications

From compliance to care: Embedding safety into culture

How to be an agile Brand and Marketing Manager in an era of constant change

When to refresh your Corporate or Employer Brand: 10 trigger points

CEO reviewing data on a tablet in a high-rise office, representing employer branding as a business strategy.

Employer Branding

Employer Branding: The business driver most CEOs overlook

An employee receiving an award

Employer Branding

10 Best Global Employee Reward Programs that celebrate individuals and spark belonging

Belonging Team Photo

12 professional women who’ve shaped my career and business

The hidden costs of ignoring your Brand (and the ROI you miss)

The hidden risks of a generic corporate brand

top-down view of two clearly marked roads or pathways

Brand vs Culture: Why your people strategy is also your brand strategy

Abstract digital artwork of a corporate skyline where half the shapes are structured and glowing, while the other half dissolve into fragments, symbolising the risks of delaying investment in branding.

When should you not invest in Corporate Branding?

7 mistakes companies make when developing a CVP or EVP

People holding lanterns together, their light merging to brighten the space, representing collective connection.

Customer Value Proposition

Crafting a Customer Value Proposition (CVP) that actually connects

Brand Sentiment: 5 ways to listen using industry-leading tools

How to Listen

How to listen to Customers: The overlooked skill every Brand Manager should master

Puzzle piece as missing piece

The Psychology of Belonging: Why it’s the missing link in your Brand Strategy

An abstract glowing thread weaving through various content pieces, symbolising how a CVP brings clarity and connection

Customer Value Proposition

In what ways does a CVP guide content and campaign development?

Illustration of diverse people forming a circle with soundwaves and a central speech bubble, representing collaborative employee listening.

Employer Branding

How to listen to Employees (not just Customers)

Customer Value Proposition

What role does a CVP play in shaping brand messaging?

A conceptual magnet attracting icons of people and ideas, representing how a clear CVP draws in the right audience and engagement.

Customer Value Proposition

How does a CVP support Sales and Marketing efforts?

Close-up of safety glasses reflecting a collaborative team, representing the perspective of leadership in shaping culture.

Internal Communications

5 invisible challenges every business leader faces when scaling human-centred safety

Customer being assisted by employee in a clothing store

Customer Value Proposition

What are the key components of a CVP?

Employee assisting a customer

Customer Value Proposition

What is a Customer Value Proposition and why does it matter?

Millennials favour Connection

Millennials favour Connection over Scrolling on Social Media in 2025

social media manager holding a phone

Essential Tools to Power Your Social Media Strategy

Social connection with people

10 Best Ways to Tap into Social Connection to Build Your Brand and Community in 2025

Toll website

Employee Value Proposition

What is an EVP: Your Employment Promise Explained

Employee experiencing burnout

5 Key Signs of Burnout Every Leader Should Be Aware Of

People inside the office

Employee Value Proposition

Workplace Policy Changes: How Trump-Era DEIB Debates Impact Employer Brands

People doing a commercial shoot

The Power of Storytelling for Brands

People in front of a camp fire

Employee Value Proposition

The EVP Campfire: Storytelling your way to a culture of belonging

6 reasons why Storytelling is good for your Value Proposition

Employees at a waterpark slide

Employer Branding

10 of the 'Coolest' Wellbeing Benefits offered by Australian Companies

Man with rocket drawing

Boost your Creative Thinking with these 10 simple hacks

Light bulbs

Moving from Idea to Action: A Step-by-Step Guide

People in a meeting

Internal Communications

The Branding & Creative Agency Glossary

Bee on flower

Employer Branding

Employer Brand Explained: A Simple Guide to Understanding the Basics

an hugging a laptop like a baby

Customer Value Proposition

What is the difference between Corporate Values and a Value Proposition?

AI vs Expert

Employer Branding

Employer Branding Trends 2025: AI versus the Experts

happy customer interaction

Customer Value Proposition

A Closer Look into CVP: Where Customers Drive Culture

Girl on beach watching tangled turtle

Customer Value Proposition

CVP as Brand Mythos: Weaving Customers into Your Legendary Narrative

Welcoming woman with hand help out

Why Kindness is the Heart of Emotional Branding

Who Am I? written on a sticky note

What's your Brand's Personality and How Do you Define it?

Spider web with dew

The Invisible Thread: 3 ways research uncovers the story your brand isn't telling

Man wide eyed staring into ipad

Lost in the glaze: Can Australian Brands reconnect in a screen-weary world?

Culture at work - men and woman gossip

Employer Branding

The Authenticity Paradox: Why Your Real EVP is What Employees Whisper, Not What You Shout

Young man with glasses struggling to see laptop and adjusting his glasses.

How to make accessibility more accessible: A guide for Brand Managers

Employer Branding

Unlocking Authenticity: 10 Essential Tips for Bringing the Best out of your Employee Ambassadors

Stakeholder Meeting

Managing Stakeholders in Brand Projects: A Comprehensive Guide for Brand Managers

Diverse people in office

How to Source and Support Brand Ambassadors: A Comprehensive Checklist

Award Winner with trophy

Advertising Campaigns

Shine Bright: Why Entering Awards Matters and How to Impress the Judges

6 Stages To Launching or Relaunching Your Brand

Internal Communications and Employee Engagement

Internal Communications

The Connection between Internal Communications and Employee Engagement

Onboarding

Internal Communications

The role of Internal Communications in Employee Onboarding

Employer Branding

What is Employer Branding? Attract, Engage and Retain Top Talent

TPG Telecom video series featuring employee value proposition and employer branding elements - Belong Creative

Employee Value Proposition

Difference between an Employee Value Proposition and Employer Branding

Graphic Designer doing Personal Branding

Customer Value Proposition

The Power of Personal Branding to Amplify your Corporate Brand Reputation

Team belonging

Building Better Relationships through B.R.I.E.F.

JFK talks about the aspiration of 'going to the moon'

Navigating Aspiration in Branding: Striking the balance between Inspiration and Realism

30-Days of AI at a Creative Agency

8 essential brand assets to humanise your brand

Organisational Change I Belong Creative

Internal Communications

Internal Communications During Organisational Change: Strategies for Success

Fostering Belonging at Work: The Key to a Happy and Productive Workforce

Karen Maurice-O’Leary in her wedding dress with a bowl of Bolognese

The Bolognese Philosophy - born from a widow's lesson and a bowl of bolognese

Security Guidelines For Internal Communication | Belong Creative

Internal Communications

Internal Communications: Marketing Best Practices

Internal Communications Strategy, Employee Engagement, Business Performance

Internal Communications

Why Internal Communications Matter: Impact on Organisational Success

Transforming Your Brand Reputation: Best Practices

The Joy of Reading: A Boost for Your Creativity

Designer working on computers with explosion of multi-colours in room

Unlocking the strategies and value of creativity

Internal Communications

Corporate Videography - How to engage your employees / internal stakeholders

How Videography Can Showcase Your Company's Values

Elevating Your Corporate Image: How Videography Can Showcase Your Company's Values

5 Reasons why your business needs Corporate Videography

Employer Branding

Creating a Compelling Careers Page: Showcasing Your Company's Unique Opportunities

Importance of Leadership in Internal Communications

Internal Communications

The role of leadership in effective Internal Communications

Understanding the Role of a Copywriter

Why should I invest in a copywriter over using ChatGPT?

Developing an EVP, informed by employee and market research, ensures that your ‘people promise’ is authentic, relatable, and differentiating.

New Insights on Employee Value Proposition (EVP) Research: What works and what Doesn't

The use of social media is an effective method for creating viral content by displaying images, videos, and blogs and for promoting employer brands across industries.

Employer Branding

The role of Social Media in building and promoting an Employer Brand

Internal Communications

Corporate Videography - How to Engage Your Employees / Internal Stakeholders

Brands need to showcase their effectiveness and superiority to the target audience. In recent years, videos have emerged as a powerful tool to engage and generate interest among audiences.

Why Corporate Videography should be part of your Brand Strategy

Businessman working from home and video conferencing | Belong Creative

Employer Branding

Building a positive Employer Brand in a remote work environment

Content marketing is becoming more strategic as we advance into the age of AI. Quality content is key to attracting, engaging, and retaining customers.

Advertising Campaigns

The power of Content Marketing: How an agency can drive results for your business

The importance of Brand Design: How a design agency can transform your business

Employer Branding | Belong Creative

Employee Value Proposition

Creating an Employer Value Proposition that aligns with your Company's Culture

Employer Branding

The importance of a well-designed Careers Page for your Company's Website

The power of visual storytelling: Leveraging brand design to engage audiences

Employer Branding

Crafting compelling Employer Branding content ideas

Employer Branding

Crafting compelling Employer Branding content ideas

Employer Branding

The Art of Employer Branding Design: A guide to creating a consistent visual identity

Employee Value Proposition

The Importance of an Employee Value Proposition in Recruiting

Tablet displaying charts and graphs next to a laptop | Belong Creative

Employer Branding

Measuring the success of your Employer Branding efforts

Employer Branding

Designing a unique Employer Brand Identity: Best Practices and Trends

Employer Branding

The power of storytelling in Employer Branding content production

Hand holding a tablet displaying Toll Group's career website | Belong Creative

Employer Branding

Activating your Employer Brand: A Step-by-Step Guide

Employer Branding Strategy | Belong Creative

Employer Branding

Employer Brand Strategies and Best Practices

Employer Branding

How Employer Branding can impact employee retention and satisfaction

We're hiring - Account Manager role with flex and belonging

Employer Branding

5 Steps to developing a winning Employer Branding Strategy

Multiple smartphones displaying company employees with dynamic background colours highlighting diverse workplace | Belong Creative

Employer Branding

The importance of Employer Branding in attracting top talent

Multiple smartphones displaying company employees with dynamic background colours highlighting diverse workplace | Belong Creative

Employer Branding

Creating a Strong Employer Brand: Strategies and Best Practices

Employee Value Proposition

Creating Employee Value Proposition Framework

Employee Value Proposition Audit

Employee Value Proposition

Employee Value Proposition Audit

Employer Branding

ITA 2022 Award Winners Announced

What does it take to ‘ship’ your best work possible?

What colour should my logo be?

How an Afterburner can have a positive impact on your culture

5 Ways to improve your brand authenticity

Why do I need a brief?

What is Art Direction? It's a bit like McDonald's actually ...

4 tips to better casting

How to hire a designer that is right for you? (a checklist)

Sunrise on a farm

Does your brand have an ambitious purpose?