The foundation to every successful brand or marketing communications strategy is to first ask the right questions.
At Belong Creative our purpose is to create belonging. The most powerful way we can achieve this for you and your brand is to better understand how your ideal target audience thinks feels and acts. What are their perceptions? What are the gaps and opportunities? What is your aspiration and how can branding help you meet your business objectives? This is where research informs our strategic thinking. Only then can we position your business, product or service brand to attract the right people for you to succeed. Our branding and marketing communications strategy services include customer and employee research, value propositions as well as advertising campaigns.
A brand without a strategy, may look good on the surface but it won’t propel you where you need to go. To support long-term business growth a brand strategy must be based in evidence. What’s really happening internally, externally and where does the business aspire to be? Brand strategy helps addresses gaps, misperceptions and opportunities that can only be revealed through customer, employee and competitor research.
You’ve got your different audiences, multiple marketing channels, timelines, tactical activities, a budget, resources and key stakeholders. All of these must link together in a plan that makes sense. Most importantly it must be measurable back to your marketing and business objectives. An integrated marketing communications strategy is your clear roadmap for moving forward and a great tool to transform strategy into execution.
Advertising as a word has gotten a bad rap.
As consumers we love to hate ads when they interrupt us.
So advertisers now call advertising ‘branded content’ so as not to offend anyone! Putting that all aside, brand custodians rely on growing their followers through many forms of paid advertising. Channels vary greatly from mass media like TV and radio, outdoor, transit and cinema. Or more targeted campaigns like eDMs, direct mail, expos, guerilla marketing, trade publications, or through online platforms like Google or Facebook. We can help strategise and support your advertising campaign with creative production services for all these channels and more.
Do you know why people love to buy from you?
By better understanding what your customers value about your product, service or brand you can create messaging that attracts more people to grow your business.
A strategic process, creating a CVP is the foundation of your Corporate Brand. It is a messaging platform that underpins your business strategy and therefore helps you attract, engage and retain the right customers to help you achieve your business objectives.
Do you know why people love to work for you?
By better understanding what your employees value about working for your business, you can create messaging that attracts more talented people to grow your team and your business. A strategic process, creating an EVP is the foundation of your Employer Brand. It is a messaging platform that underpins your talent strategy and therefore helps you attract, engage and retain the right people to help you achieve your business objectives.
Architects have blueprints, explorers have maps, creative teams – marketers, writers, designers, project managers – have briefs. In fact, the brief is the unsung hero of most successful projects.