Go beyond a logo with a brand design agency ready to power-up your reputation.
A well-crafted brand design is a blend of art and science – plus a sprinkle of magic. As a leading brand design agency in Sydney we’ll help you define what sets you apart and bring your brand to life through a cohesive brand package that includes a logo, tagline, tone of voice, colours, typography and imagery and guidelines. Our intention is to craft a brand that you will love but also one that will work hard and smart to meet your business objectives.
First informed by brand strategy, especially your value proposition and brand personality, an experienced logo designer is able to sum up your identity in a meaningful way. It also needs to be practical. A logo must be crafted to be easily read and understood, while balancing familiarity with novelty. Often a logo has an element that is unique making it iconic and more memorable.
Warm colours create a sense of energy and movement, grabbing attention. Blue has a dependable sense of trust. Green speaks to nature. Black to premium or elitist. Purple to mystery and royalty. Sometimes colours have cultural significance and differ in meaning in different parts of the world. We create your colour palette inspired by your value proposition and brand personality, while making sure colours are not already owned by your competitors.
Often underrated as a powerful brand asset, your typography (font choices) can give your messaging a distinctive character that is as unique as you. A serif font can create a sense of heritage and prestige. Rounded is more friendly, while square is more technical. Leaning forward gives a sense of energy and speed. Handwritten portrays an authentic, real or raw voice. The choice matters as it is all part of your brand’s overall distinctive personality.
There are plenty of easy ways to source imagery for your advertising and marketing efforts – but what’s not as easy is to stand out and not look like all your competitors. This is where injecting plenty of your brand personality can make a big difference. A good brand design agency can work with your budget while also creating a unified set of imagery that only you can own.
A brand style guide is an essential tool that documents all your brand assets in one centralised place. It allows anyone assigned with delivering branded collateral to create a cohesive experience for your target audience. A successful brand style guide can take different formats such as an online portal or an interactive PDF and be as simple as a one-page summary through to a very extensive document showing all iterations of brand touchpoints.
What is Art Direction you ask? Here’s an analogy that will explain the role which Art Direction plays in the realm of advertising and communications (plus it will probably make you hungry at the same time).