A new face and positioning for a leading Sales and Marketing Recruitment firm
Carrera Partners, a leading recruitment firm in the sales and marketing sector, was demerging and wanted to develop a new brand and positioning for a fresh start in the market.
A brand essence to inspire 'Fearless navigators'
With everything open to change we looked at the business name, colour palette, iconography, imagery and how we positioned the brand story towards a more advisory relationship with candidates and employers. This was encapsulated in a new tagline - master every turn. The brand was rolled out into pitch documents and a dynamic new website.