Retail
A new face and positioning for a leading Sales and Marketing Recruitment firm
Carrera Partners, a leading recruitment firm in the sales and marketing sector, was demerging and wanted to develop a new brand and positioning for a fresh start in the market.
Brand Strategy
Tagline
Brand Design
Website Design
Outcome
A brand essence to inspire 'Fearless navigators'
With everything open to change we looked at the business name, colour palette, iconography, imagery and how we positioned the brand story towards a more advisory relationship with candidates and employers. This was encapsulated in a new tagline - master every turn. The brand was rolled out into pitch documents and a dynamic new website.
Rebrands over 10 years
Long-term brand support
We continue to receive amazing feedback regarding our brand and positioning developed by Belong Creative. We have worked with Simon for 10+ years - he is a deeply trusted advisor to Carrera. Simon is passionate, creative and has an incredible balance of commercial and strategic skills with a unique ability to deeply understand our business and market.
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