Rebranding Strategy Examples

Retail

Rebranding the world's most evolved Tax and Compliance Reporting software

The CCH Integrator product was well known by Australia’s largest financial institutions as a leading compliance software product, but the brand had become fragmented by evolving campaigns. It required a strong consistent look and positioning to assist with product clarity.

Research

Strategy

Branding

Creative

Inspired by the brand essence 'Adapt'

Our research defined the brand differentiator was ‘how evolved the product was’ compared to its ‘bolt-on’ rival. We crafted a bold tagline that makes a big yet authentic claim - 'the world's most evolved Tax and Compliance Reporting software. The brand visuals leverage the world’s most amazing animals - adapters to their ever-changing world - something customers demand from their compliance and reporting software. Blues and greens give the brand a cohesive look.

Belong Creative were able to discover the essence of our CCH Integrator brand and develop a suite of creative solutions that helped create, shape and define our complex yet constantly evolving software product. Their strategic thinking and research process also gave clarity to our value proposition and we are very happy with the quality of deliverables received.

Anne Charlesworth

Senior Marketing Manager, Wolters Kluwer