Logo Development

To move forward, to progress, is human nature, whether it be in our individual work lives or as a business. This is represented by an arrow symbol which suggests forward progression. 

But we can’t do it alone. The eXchange of people, technology, systems and ideas must come together, in a meaningful way, to break through the barriers of an ever-changing world, in order to enable that progress. 

This eXchange is represented by an X, symbolising a connection, and integrates with the arrow. This suggests forward progression achieved through an exchange. 

At CXC Global we enable the connection between the Corporate and the Contractor. We are the bridge, the glue, the gap-filler, the binding, the rigour, the smarts, the infrastructure, the assurance and the clarity that is the stable platform from which sustainable progress springs. 

The two ‘C’s representing Corporations and Contractors are united by an eXchange that results in a positive achievement that is greater than the sum of its parts.

An interactive style guide

One of the key deliverables for CXC was a comprehensive style guide. We produced a 60 page document with interactive menu and navigation tools to help users easily move to the section they were looking for. Sections included Brand Essence, Logo, Colour Palette, Typography, Tone of Voice, Photography Style, Icons and Graphics and Marketing Collateral from corporate stationery to powerpoint templates and sales presenters.