Drive business performance with magnetic branding and creative communications.
ABOUT US
We're A Belonging Company™ that drives better business performance through the power of belonging - now that's not your typical branding and creative communications agency!
We are the only Branding Agency focussed on harnessing the power of belonging for organisations. While most brand consultants focus on delivering something aesthetic, many miss the deeper human opportunity - to help people truly feel seen, included, to be part of something meaningful, to belong to a community. We partner with our clients, who are heart-led Brand, Marketing and People leaders inside purpose-driven organisations. They need help in attracting, engaging and retaining the right people (customers and employees) to drive strategic growth and success. That's where the power of belonging makes all the difference.
When customers and employees truly belong, they feel at home with your brand, driving faster and easier attraction, higher engagement, lasting loyalty and boosted advocacy.
Belonging can drive a 300% increase in lifetime value and 3x word-of-mouth referrals amongst customers. And for employees, increase performance by up to 56% and agility and innovation by 6x. For organisations, belonging-centric companies are 2x more likely to exceed financial targets.
“We don’t know who we are.”
You have a lack of Clarity
"We’re not united internally.”
You have a lack of Conviction
“We’re struggling to attract enough of the right people.”
You have a lack of Magnetism
“We’re blending in with our competitors.”
You have a lack of Distinction
“We’re struggling to engage the right people.”
You have a lack of Connection
“We’re struggling to retain the right people.”
You have a lack of Value
We solve these problems through heart-led, brand-aligned communications. The outcome; more belonging for your customers and employees that drive better business performance.
Our client experience
Belong Creative has partnered with over 50 clients across 14 different industries since 2009. It's been a privilege to enhance belonging; helping drive better business performance for many of Australia's market-leading and challenger brands. It's all part of our mission to create more belonging for 1/4 million people every year.
Hear from our clients
"Belong Creative was a genuine partner who really listened to the brief, went the extra mile, and provided creative and varied solutions. They took the time to truly understand what was unique about AFCA. Their advice and collaboration was first rate, as was the transparency and project management. What was unexpected was the energy the Belong team invested into creating really wonderful and engaging experiences for our employees. It made a world of difference and made our team feel as though their unique voices had been heard. We couldn’t be happier with the outcome and look forward to a long standing relationship."
“Belong Creative were able to discover the essence of our CCH Integrator brand and develop a suite of creative solutions that helped create, shape and define our complex yet constantly evolving software product. Their strategic thinking and research process also gave clarity to our value proposition and we are very happy with the quality of deliverables received.”
“As a company that prides itself on being a pioneer in our industry, CXC is very happy with the modern transformation that Belong Creative has given to our branding. Our new visual design is contemporary, striking, and represents CXC’s identity.”
At Belong Creative - A Belonging Company™ we craft Magnetic Brands designed to enhance belonging. We achieve this through delivering research-led, human-centered brand experiences. Our proven Magnetic Brand Builder™ is a systemised approach that attracts, engages and retains the right people, making them feel at home with your brand. Think of it as your business’s alignment tool that brings together your vision, purpose, goals, culture and community, delivered through branded experiences.
Our expert services include; brand strategy, value propositions (CVP and EVPs), brand positioning and taglines, brand design such as logos and graphic design and communications such as video, photography, We have experience across 14+ industry sectors and specialise in Corporate branding, Employer branding, Retail Branding and Property Branding.
While we don't set out to win awards, it feels good to be recognised amongst your peers and industry. What's most important is doing work that works. Some of our client's have been recognised based on our work:
2021 - Allianz Australia - Winner for 'Excellence in Employer Branding'
2022 - Allianz Australia - Winner for 'Best Use of Video'
2022 - Toll Group - Finalist for 'Excellence in Employer Branding'
2022 - Toll Group - Finalist for 'Best Careers Site'
2024 - TPG Telecom - Finalist for 'Best Use of Video'
2024 - Aveo - Finalist for 'Best Careers Site'
2024 - Aveo - Finalist for 'Excellence in Employer Branding'
2024 - Aveo - Winner for 'Best Use of Video'
Our end-to-end, MBB process is designed to help Business Leaders and Brand & Marketing Managers who may be struggling to attract, engage or retain customers or employees because of an unclear, or outdated value proposition and/or sub-optimal brand reputation. The MBB's four phases work from the ground up to build a data-led Value Proposition (CVP or EVP) and then craft and activate a magnetic Brand. The phases also work individually, so you can align wherever you are on your brand journey.
Optimised for over 15 years, the MBB process has delivered superior results for market-leading and challenger brands such as Toll, Allianz, CXC Global, GraysWine, Aveo, Bayer, AFCA, Roche, TPG Telecom, HCA, Benetas, TAL, Sydney Airport, NSW Dept. of Customer Service and many more.
Our services
Ready to transform your reputation? Together let’s craft a brand that is authentic, relevant and sets you apart.
Big goals need big thinking. Concepts + research + planning = reaching your brand and marketing objectives.
We bring your branded stories to life; via video, graphics, imagery and copy for advertising, social, digital and print.
Featured Insights
"We're going to the moon" JFK (1962). Now that's what I call an aspiration! But how aspirational should your brand be? Some? A lot? Or not at all? Aspiration when balanced well, can be a powerful force that shapes the trajectory of a brand, setting its tone, energy, and personality. However, the use of aspiration in branding comes with its own set of pros and cons, which must be carefully navigated to ensure a brand's success.
If you're looking to transform your brand reputation, or need to bring awareness and engagement to your ideal tribe, Belong Creative - A Belonging Company™ - is an end-to-end integrated branding agency with a proven track record across the full spectrum of branding, creative and communications services.
Contact us today so that we can discuss your project in more detail.
Are you looking for a creative Branding Agency based in Sydney?
At Belong Creative we help market-leading and challenger brands across Australia create more belonging to drive better business performance. We do this through our strategic and creative branding and communication solutions. Our approach ensures your customers and employees are consistently drawn to and delighted by their interactions with your brand. Get in touch with us to learn more about how we help our clients create a magnetic brand identity that attracts, engages and retains the right people.
Book a free discovery session today with our Brand Strategist!