Attract the right people with magnetic branding and creative communications.
Our Purpose
We are a creative communications agency that creates more belonging for brands.
We live in a super-connected world, where the desire to belong is now stronger than ever. But belong to who, where and why? Through understanding your business goals, customer interactions and employee experience, our team of smart, creative communications consultants leverage brand identity development and creative services to help your organisation clearly express what you stand for. When people can more easily align their values with your brand, that’s how you create more belonging.
Branding is so much more than a creating a logo, tagline and some imagery. It's a powerful business tool that can help you solve these critical problems:
• We don't know how to articulate who we are
• We need to improve our reputation
• We blend in with competitors
• People don’t trust us, let alone remember what we stand for
• We have mixed messages
• We’re struggling to attract the right people
• People aren’t emotionally connected to our offer
Our end-to-end, MBB process is designed to help Business Leaders and Brand & Marketing Managers who may be struggling to attract, engage or retain customers or employees because of an unclear, or outdated value proposition and/or sub-optimal brand reputation. The MBB's four phases work from the ground up to build a data-led Value Proposition (CVP or EVP) and then craft and activate a magnetic Brand. The phases also work individually, so you can align wherever you are on your brand journey.
Optimised for over 15 years, the MBB process has delivered superior results for market-leading and challenger brands such as Toll, Allianz, CXC Global, GraysWine, Aveo, Bayer, AFCA, Roche, TPG Telecom, HCA, Benetas, TAL, Sydney Airport, NSW Dept. of Customer Service and many more.
Need help to transform your brand reputation? See how our proven Magnetic Brand Builder™ Process can help you.
We love helping our clients create unique brands that stand out from the competition. Our team creates design and communication strategies to help your brand be more human and more memorable for your ideal target audience. We help businesses transform their brands through our expert services like strategy development, value propositions (CVP and EVPs), brand positioning, logo design, tagline and graphic design. This includes specialisation in Corporate branding, Employer branding, Retail branding and Property branding.
Our services
Ready to transform your reputation? Together let’s craft a brand that is authentic, relevant and sets you apart.
Big goals need big thinking. Concepts + research + planning = reaching your brand and marketing objectives.
We bring your branded stories to life; via video, graphics, imagery and copy for advertising, social, digital and print.
Testimonials
“The team delivered a well-researched and articulated EVP for Roche Pharmaceuticals. It aligned with our global framework while bringing to life our unique local attributes with genuine heart. The creative content was produced to a high standard and the whole project managed with flexibility, expertise and commitment towards creating a great result.”
“Belong Creative were able to discover the essence of our CCH Integrator brand and develop a suite of creative solutions that helped create, shape and define our complex yet constantly evolving software product. Their strategic thinking and research process also gave clarity to our value proposition and we are very happy with the quality of deliverables received.”
“As a company that prides itself on being a pioneer in our industry, CXC is very happy with the modern transformation that Belong Creative has given to our branding. Our new visual design is contemporary, striking, and represents CXC’s identity.”
Featured Insights
"We're going to the moon" JFK (1962). Now that's what I call an aspiration! But how aspirational should your brand be? Some? A lot? Or not at all? Aspiration when balanced well, can be a powerful force that shapes the trajectory of a brand, setting its tone, energy, and personality. However, the use of aspiration in branding comes with its own set of pros and cons, which must be carefully navigated to ensure a brand's success.
If you're looking to transform your brand reputation, or need to bring awareness and engagement to your ideal tribe, our Belong Creative is an end-to-end integrated agency with a proven track record across the full spectrum of branding, creative and communications services.
Contact us today so that we can discuss your project in more detail.
Are you looking for a creative Branding Agency based in Sydney?
At Belong Creative we help market-leading and challenger brands across Australia, create competitive differentiation through our strategic and creative branding solutions. Our approach ensures your customers, employees and tenants are consistently drawn to and delighted by their interactions with your brand. Get in touch with us to learn more about how we help our clients create a magnetic brand identity that attracts, engages and retains the right people.
Book a free discovery session today with our Brand Strategist!