Photography

Having a library of imagery that visually describes your business, product, or service is a critical asset for your brand. You could use stock photography, although often that is limited and generic, as other businesses may use the same imagery. One option is to modify stock imagery and make it your own, or commission your own imagery through a professional photoshoot. It’s important you consider whether you want to purchase the imagery out-right (royalty-free), or pay royalties to the photographer or stock library over a certain time period. We can help you understand the pros and cons of both to make the right decision.

Employee and workplace photography can provide an authentic window as to what it’s really like to work for your business. Guided by your Employee Value Proposition (EVP), a story-based approach featuring actual employees is the best way to shift perceptions. Your EVP is a truthful narrative to attract, engage and retain the right talent for your business. A great tip is to avoid asking your employees to ‘act’. Instead, try and capture more natural interactions with other team members or customers as they go about their everyday work. Where they feel most comfortable is when their natural talents and personality will shine through.

There is something beautiful about architectural spaces; where form meets function and different materials have a personality of their own. But architecture does not make a living space. When spaces are activated through customers, tenants or community use, they come alive. Guided by your property’s value proposition your property photography should convey the tone or energy you wish to project to attract the desired audience. Is it luxurious and aspiring for the discerning few, or warm and welcoming to build an inclusive community space? Successful property photography can do more than ‘describe’ a place, it can connect you with a feeling as if you are there.

Product photography is extremely influential in purchasing decisions. Showing off your product in the best possible light is key, especially for online businesses. Product photography varies greatly depending on the mood you wish to promote, influenced by your brand. Important features like lighting, composition, backgrounds and showing the product in use are all key considerations that can help make your product shine.

While you can capture emotion, clarity and movement in-camera, there is often an opportunity to enhance your photography through retouching after the photoshoot. Optimising clarity and colour, through adjusting saturation, brightness and sharpness are simple measures. But retouching can also help unite imagery as a related family; creating an on-brand feel through applying colourisation or hue filters. Beyond this, brands may take their imagery to ‘fantasy’ levels, where imagery is merged to create new exciting branded concepts.