Employment23 Sep 2023
Corporate Videography - How to Engage Your Employees / Internal Stakeholders
Employee engagement is a necessary action required in an organisation. Without employee engagement, the organisation may experience a loss of productivity and profits.
Videos have become a necessary tool to improve employee engagement. Videos enhance employee engagement by helping them learn how to perform essential tasks, learn the company culture, and interact with team members.
Videos can be animated, real, or in the form of memes for the next generation of employees. Complex tasks and information look easier for employees to imbibe with videos since they can learn at their own pace.
Though emails and meetings are easier for internal communications. but they are not as effective in simplifying messaging. Emails with videos have enhanced their open rate since they increase employee engagement.
Belong Creative has helped organisations enhance employee engagement through corporate video production.
Corporate videography and employee engagement
Companies have realised the role of keeping employees happy so that the cost of recruitment can reduce. Employers have started using new ways of engaging employees and corporate video production is one such method.
Videos play an important role in internal communication, particularly concerning training and development, onboarding, and team updates.
Videos enhance corporate communications and keep the team on the same page. Videos help all departments to work in collaboration and improve employee motivation.
Videos circulate in an organisation through social media, emails, push-up messages, and even websites to the internal stakeholders.
The benefit of videos in internal communications
Videos provide many benefits to all the departments across the organisation.
Benefits to the Human Resource Department:
1. It helps in reducing employee turnover.
2. Help in employee onboarding
3. Motivates the employees
4. Help in employee training and development
5. Lowers the recruitment costs through internal referral
6. Improves the safety of the employees through training videos
Benefits to the Production Department
1. Helps in product training
2. Help in enhancing the quality of products
3. Improve customer satisfaction.
Benefits to the sales and marketing Department
1. Helps in improved sales through product videos
2. Enhanced customer service through process videos.
Explainer videos with animation
Animated explainer videos help organisations convey complicated messages with ease. Animation translates text messages into characters that convey the critical message with ease to the employees.
Leadership videos from C-suite (to inspire and guide and announce)
Onboarding and Training videos
Corporate Values and Behaviour videos
Employee Value Proposition videos (to create connection and belonging)