Creative18 Mar 2025Simon Druery

Boost your Creative Thinking with these 10 simple hacks

Let’s face it, creative thinking can be one of your biggest competitive advantages. It can help you make a difference to your next project, positively challenge your team, rethink how you do business, or make a deeper impact on the world around you. 

While many people feel ‘creativity’ may not come naturally to them, in fact, there are many simple ways to enhance how both your mind and body can help you to think more creatively. Indeed documentary film director, writer, and narrator Paul Jenkins, in his blog ‘Where does creativity come from’ suggests 70 percent of intelligence is genetic, but only 30 percent of creativity is hereditary, which means that creativity is primarily learned and therefore comes from many different sources – external and internal.

So let’s make creative thinking your new super-power! All it takes is applying these 10 simple hacks…  

HACK #1. Breathe Deeply 


Do you ever get nervous before an important meeting or presentation? I sometimes find my foot starts tapping and I get a bit shaky. In this state, I’m shallow breathing and I feel like my intelligence drops by 20-30% at least! I’ve learnt to recognise this, pause and take some big slow, deep breaths. I feel calmer, focused and clear-minded straight away. Now I can bring my full creativity to the table.

Why it works…  

Breathing deeply increases oxygen levels in your bloodstream, boosting cell and brain function, lowers cortisol levels, normalises blood pressure and stabilises body rhythms. This gives you mental clarity, relaxes your body and primes you for creative performance.

Source

How to give it a go: 

If you’d like a lesson in breathing, Olivia Rose Solomons (who has been performing on stages and screen for 20+ years) has a great video on simple breath exercises to help boost your creative mind. Check it out here.

HACK #2. Drink More Water


In short, drinking enough water makes sure the energy production of your brain is functioning well, while not drinking enough leads to lower energy production. When I'm dehydrated I feel foggy, a bit fatigued and definitely not sharp. I also find it much harder to reach a higher flow of creative thinking.

In fact, when you’re fuelling your body with an adequate amount of water, you’ll be able to think faster by 14%, stay focused for much longer, experience less brain fog and fatigue — and feel a lot more energised. That’s one easy way to boost your productivity!

Why it works…  

80% of your brain is made up of water. So not surprisingly drinking more water and staying hydrated is one of the best ways to give your brain the fuel it needs. Widespread opinion links hydration with more concentration and more creativity. So, while technically, drinking water won’t make you a creative genius, it does allow you to get the absolute most from your brain’s cognitive and creative powers. 

How to give it a go: 
Here are some easy ways to boost your water consumption from health writer, Ashley Marcin, taken from her blog entitled - 'How much water you need to drink'

Plus here's my daily H20 habits:
1. Set a daily goal – I aim for 2L a day
2. Keep a reusable water bottle with you
3. Set reminders
4. Replace other drinks with water
5. Drink 1 glass of water before/with every meal
6. Get a water filter
7. Flavour your water – I add a dash of lemon 

HACK #3. Get in ‘Flow’

Have you ever enjoyed doing something really immersive and lost track of time and space. This is called ‘flow state’. Over time I’ve worked out how to get into my ‘zone’ more quickly. For me, I prefer a quiet space and I’ll minimise as many distractions (yes – those pesky email and phone notifications) as I can. Mornings are best for me as my energy levels are highest. To start, I’ll frame a clear problem in my mind. Now...let go. Don’t force the journey. I’ll often stare off into the distance until my vision blurs, unfocussed and let my mind wander. I find running is also a great way to kickstart a flow session. When I’m in flow, I’m definitely my most creative.

Why it works…  

Flow creates strong concentration and focussed attention. Research suggests that there is an increase in activity of dopamine (a brain chemical involved in pleasure and motivation) when people are experiencing flow.

How to give it a go: 

Imagine being able to quickly move into a a mental state of deep focus and immersion. There are strategies you can employ to help you achieve a flow state, enhancing productivity and satisfaction in your tasks. Check them out here...

• Eliminate External Distractions

• Eliminate Internal Distractions

• Work on a Single Task

• Set Clear Goals

• Ensure Immediate Feedback

• Balance Challenge and Skill Level

• Make the Task Intrinsically Rewarding

• Time Your Work Sessions

• Practice Mindfulness

• Develop Your Skills

Source

HACK #4. If you ‘Think it. Ink it’.


You know that brilliant idea that just pops into your head at the strangest of times!
For me, it can be 4am, in the shower or going for a run. I have a journal, scrap bits of paper, and digital notes. Even if you don’t refer to it, the power of writing it down is powerful. The other day I found a scrap bit of paper I’d written my career dreams on 20 years ago. Surprisingly I’d managed to achieve them all - it had seeped into my consciousness just by writing it all down.


Why it works:
The sequential hand movements, like those used in handwriting, sharpens the brain by activating large regions of the brain responsible for thinking, language, healing and working memory. In fact, according to a study performed at Indiana University, the mere action of writing by hand unleashes creativity not easily accessed in any other way. And high-tech magnetic resonance imaging has shown that low-tech writing by hand increases neural activity in certain sections of the brain, much like meditation. Another often-overlooked benefit of writing by hand is that it just plain forces us to slow down and enjoy the moment - in effect resting the brain and potentially sparking creativity.

Source

How to give it a go: 
Here's some tips I leverage to make the most of putting my thoughts down and getting them out of my head!

1. Keep a Quick-Access Notebook or App
Always have a pocket notebook, Notes app, or voice recorder ready for instant capture.

2. Write in Short Bursts
Jot down ideas in keywords, short phrases, or bullet points—keep it fast and simple.

3. Capture the Context
Write where, when, and why the idea came to you—it helps later when revisiting.

4. Use Headings or Tags
Categorise ideas (e.g., “Work,” “Writing,” “Inspiration”) to make them easy to find later.

5. Set a Daily Writing Habit
Take 5 minutes each day to dump raw ideas - consistency leads to breakthroughs.

HACK #5. Meditate


Our minds are so busy, with the capacity to perform up to 10,000 trillion calculations per second*. I used to think meditation was a bit ‘hippie’, but over time I’ve come to appreciate the power of a quiet mind. Unlocking the creativity-boosting benefits of meditation doesn’t require expert-level practice. In fact, one study found that after listening to a 20-minute guided meditation, people experienced better brainstorming skills and higher creativity - even if they were brand new to meditation.

* Source

Why it works...

Popular psychology has taught us that in order to be creative, we must unlock the right brain, where conceptual, imaginative, and innovative thoughts are forged - like this is some kind of creativity treasure trove - and avoid the left brain, known for being practical, logical, analytical, and rational.

In meditation, however, there’s just one mind. A mind where creative thoughts and conscious thoughts cohabitate. All we need to gain access to this place where creative thinking thrives is to foster the stillness that leads to calm and clarity.

When we meditate and learn to let go of our day, our thoughts, our emotions - when we rest in awareness - we help strengthen the innate creative aspect of our mind, a resource that’s always there and always available to us.

Source

How to give it a go: 
There's some fantastic apps to help you make an easy start into meditation. I use Calm, but there is also Headspace and others. Here's a step-by-step guide to meditating. Keep in mind it's not about removing ALL thoughts, rather noticing them and then letting them go!

  • Find a quiet place.
  • Get comfortable and set a timer.
  • Close your eyes gently.
  • Notice your thoughts, feelings, and sensations.
  • Focus on where your body touches the chair or floor.
  • Observe your belly rising and falling with each breath.
  • Watch your breath without changing it.
  • If your mind drifts, gently bring it back.
  • Scan your whole body and posture.
  • When ready or when the timer rings, open your eyes.

HACK #6. Ask ‘What if?’


Do you ever find yourself in an ideas rut? Stuck with only one approach and needing a lot more? Never fear – it’s just part and parcel of being a creative thinker. To help you with a breakthrough, you can ask yourself ‘What if?’. This is a lateral-thinking technique that helps you to challenge assumptions and explore new possibilities. The famous decision-making philosopher, Edward de Bono (who was the originator of the term 'lateral thinking'), suggests by asking "What if”, “you will start with silly ideas, but these often lead to radical insights and innovations.” This is a technique I use to help me diversify my ideas, or when I feel stuck and need to shake things up. 

Why it works:

Creative thinking bridges the gap between what is and what could be, with the help of imagination. ‘What if’ thinking allows us to see challenges in different ways and contexts and stimulates a vision of new possibilities and perspectives. This firing of our imagination forces us to challenge accepted norms while helping us to think without limits or constraints.

How to give it a go: 

Researcher and author of ‘Creative Absolute’, Sergey Markov suggests the following 4 steps to asking ‘What if…’

Step 1. Create a list of ‘What if’ questions. Here’s some examples to get you thinking…
• What if… we had a million dollars to spend on the solution?

• What if… you would merge with your biggest competitor?

• What if… your most talented employees would leave you?

• What if… a new start-up starts giving your core product away for free?

Step 2. Generate answers and then relate them back to your current challenge

Step 3. Generate new creative ideas

Step 4. Refine your ideas down to ‘what can we do’  

Source

HACK #7. Bounce with someone


Working by yourself in a bubble doesn’t feel like the most creative of spaces. While sometimes quiet thinking on my own works best, often It’s when I bounce off my friends or colleagues that sparks can fly. Seeing things from others perspective can bring your ideas to life. But choosing the right person to bounce with can also be important. Sometimes someone outside your comfort zone with very different perspectives and experiences can help broaden your thinking and challenge your ideas. 

Why it works...

It’s limiting operating in a vacuum. To build on your ideas and make informed and well thought out decisions, you must involve other perspectives in the process. When bouncing with someone, you have a chance to “catch” the idea and elaborate on it before “throwing” it back to your colleague, allowing you to develop your idea in new directions. This process is proven to produce a higher volume of different ideas, thereby enhancing the quality of the pool of your ideas.

How to give it a go: 

  • Choose the right person - someone that can challenge you
  • Define your goal - what does success look like
  • Share your idea simply - don't judge them
  • Ask for honest feedback - be real and firm
  • Build on each other’s thoughts - expand, battle-test
  • Capture key insights - what are the key takeaways?
  • Know when to wrap up - you'll find the energy drops - just call it!
HACK #8. Be inspired

Just as success breeds success, so too does creativity generate creativity. Never expect creativity to just happen. Look for new sources of inspiration that will give you fresh ideas and motivate you to generate unique answers to questions. By observing the products of creativity – in art, music, architecture, nature, gaming, programming, theatre, writing, business, and an infinite variety of other forms – we tap into a bottomless well of inspiration. Find your own approach to uncovering and drawing upon your own sources of inspiration.

Why it works:

Creativity is about synthesising knowledge and experience and the wisdom gained from it as we go through life. The people, media and places we engage with are essential sources of creativity. Provided we take the time and care to observe and learn from them.

Source

How to give it a go: 
For me it's about being more observant. Even going to the supermarket, I love seeing all the brands and labels. There's inspiration all around, you just have to open your eyes and take a moment to analyse why it captured your attention and how it made you feel. Here's some other places to inspire your creative juices!

  • Pinterest
  • Behance
  • Art Galleries & Museums
  • Street Art & Murals
  • Fashion & Interior Design
  • Film & Cinematography
  • Nature & Travel
  • Vintage Design Archives
HACK #9. Practise Divergent Thinking

Stuck for ideas. That's where 'divergent thinking' can be a game-changer. Its a cognitive process that involves generating multiple ideas, solutions, or possibilities in response to an open-ended problem. Instead of seeking a single "correct" answer, divergent thinking encourages exploration, curiosity and unconventional approaches.

Why it works...
At a mental level, divergent thinking shifts you from a focused, analytical state to a more relaxed, exploratory one - which is why great ideas often come in the shower or during a walk. The process of 'mind-mapping', specifically, leverages the brain’s natural associative tendencies, making it an incredibly effective tool for unlocking new ideas.

How to give it a go: 
One of the best mind-mapping tools I use is called a word-web. It helps you plays with words and expands the meaning of a word by looking for alternative or similar meanings. A word-web can help you easily explore definitions, synonyms, antonyms and connect closely, or indirect related words. A good ol' dictionary and thesaurus can further boost the divergence of your ideas.

Here's few word web generators below, however I much prefer doing it myself on a piece of paper or digital note-pad.

Visuword, Word Associations program or Visual Thesaurus program.

HACK #10. Limit Yourself

It might seem counter-intuitive, but setting constraints on yourself can be all the motivation you need to get your creativity motors running. What restrictions do, is take away some of the choices available to us, and with them, the paralysis of choice that stops us from getting started. Constraints also shake us from the shackles of the status quo and force us to use our creativity to find new solutions.

Constraints can be real (e.g. time, space, wording) or an artificial 'lever' (e.g. time, budget, technology) you scale up or down exponentially. An example is "What might this look like if we only had a budget of $10? or conversely, a budget of $10 million?"

Why it works...

Psychologists theorise that there is an optimum balance between focus, freedom and resources within the creative process. In a research project conducted in 2018, psychologists reviewed 145 empirical studies and found that the relationship between creativity and constraints formed a U-shape curve. Whilst too many constraints can be stifling, too little causes complacency. This means that individuals follow the “path-of-least-resistance” - “they go for the most intuitive idea that comes to mind rather than investing in the development of better ideas”.  “Constraints,” they write, “provide focus and a creative challenge that motivates people to search for and connect information from different sources”.

How to give it a go: 
Here's some limitations you can place on yourself to help squeeze out a better outcome.

1. Set a timer

2. Commit to just a small task (that contributes to a larger goal)

3. Single-task until it hurts

4. Limit your team

5. Give yourself deadlines

6. Focus your content

7. Brainstorm better - like debating ideas

Source

Creativity isn’t a rare talent - it’s a skill you can nurture. By embracing curiosity, challenging assumptions, and making space for reflection, you can unlock fresh ideas and innovative solutions. The more you exercise your creative muscles, the stronger they become. So, take a breath, explore new perspectives, and let your imagination lead the way.

Article by Simon Druery

Simon Druery is Director and Brand Strategist at Belong Creative. What gets him jumping out of bed each day is helping business owners and marketers craft brands that people want to belong to. When he’s not working you can find him travelling Australia in the family caravan and enjoying a tawny port by the fire.