What does it take to ‘ship’ your best work possible?

How do Creative Project Managers contribute something new?

We go beyond asking for the right information.

We do start with the facts, which enables us to translate the project's requirements into a specific and detailed brief; capturing the objectives and target audience and understanding the project’s ‘place’ in the company's overall brand or marketing strategy. In doing so, it ensures we get the right information to the right person at the right time.

However, by leading heart-led, fact and honesty-finding briefing sessions with our clients, it’s the personal exploration that inspires not only the tangible outcome but enables us to push things further and find the human needs, values and aspirations.

Beyond the facts, the personal insights we like to unearth, centre around the why.  Human motivations such as what compulsions drive a person, what instincts dominate their action, what resonates with them emotionally. These are the gems that hold the power to spark something new and more personal.

At Belong Creative we ask our clients questions like ‘What bit of magic would make a difference to the success of this project for you professionally and or personally?’ While in our internal briefings, rather than accepting the brief as status quo, we ask our team if they can see any gaps, challenges, or would like to propose alternative ideas or directions?
This type of questioning helps us challenge assumptions and explore new possibilities.

How do Creative Project Managers contribute something generous?

Generosity creates trust BUT trust is needed to provide generosity.

So we begin by building relationships with people, not companies and earn their trust. Only then can we deliver L.U.V.E (Little. Unexpected. Valued. Extras).

In getting to know someone and gaining ‘more human’ knowledge we can then proactively support them as the project progresses, knowing the right kind of L.U.V.E to give, and when. Then, wherever we can, we squeeze in valuable extras and elevate the way we care for our clients and the success of the project.

At Belong Creative our Project Managers are called Client Solutions. Why? Because we are encouraged to have deep, interpersonal knowledge of our clients and understand how best to work directly with them, solve their problems and meet their needs. We are encouraged to be a ‘giver’ and put in that extra effort, spend that extra bit of time and offer whatever we can in the spirit of partnership. This generosity with our time, with our praise and with the effort we put into our work extends to our team and is entrenched in our culture.

How do Creative Project Managers contribute something that makes an improvement?

We have a keen eye for details that can make or break a project's success.

And that’s not just about getting the big decisions correct. It’s also about getting the smaller details right. We’re the type of people who love looking out for those ‘one-percenter’ improvements. Because on a daily basis they all add up over time and help inspire the best work for our clients. 

Instead of starting from scratch for every project, we start with our proven creative workflow, which ensures we can move through a project efficiently and with confidence. But, importantly, our process is in perpetual beta, as it draws on and improves based on the learnings and collective intelligence of our team and client feedback.

At Belong Creative we have ‘shipped’ 2770+ creative projects. After every one, we conduct an ‘Afterburner’; a deliberate debriefing process focused on continuous improvement. We use it to celebrate our successes, understand our failings and capture our learnings to help enhance future projects and relationships.