Strategy20 Nov 2025Simon Druery

Slow down to speed up: The power of the strategic pause

It happens every year. Christmas rolls around, inboxes slow, meetings disappear, and suddenly the office feels quieter than a Monday morning after a public holiday. For some, it feels like a disruption. For others, it is the gift of stillness we rarely allow ourselves.

When life is so busy, and the never-ending to-do list is always calling you, your mind can’t switch off. Yet it’s in the quiet stillness that your best ideas can surface. When the chatter and hustle pauses - even for a moment - that we can access something more intuitive and human. More than ever, we must value the space that slowing right down brings. Because there is great power in the strategic pause.

Take for example, the world-renowned Danish restaurant Noma. They announced an incredible six month closure to innovate at the end of 2024. This intentional pause in BAU enabled them to transform into a food lab. Noma has done this many times - seeing a strategic pause as an opportunity to reinvent itself. The result is a waiting list that goes all year!

Now not many businesses or teams can stop for 6 months. However, we can take the essence of the pause and build its benefits into our cultural rhythms. So why take the time to pause? 

1. Pausing protects your people from burnout

We all know the feeling. You are in meetings after meetings, your inbox never stops, and by Friday you are already exhausted. Constant pressure, no rest, no reflection. Over time, this leads to stress and burnout.

Intentional pauses allow the nervous system to reset. Stepping away, even briefly, gives your brain a chance to recover and recharge. When you embed pause into culture rather than waiting until exhaustion hits, people stay energised, motivated, and engaged. A rested team is a productive team.


2. Pausing brings clarity and better decision-making

Have you ever tried solving a problem after staring at it for hours? Chances are you end up more confused. Mental fatigue makes decisions harder and often leads to mistakes.

Pausing gives your brain space to reset. Even a short break restores focus, sharpens thinking, and allows teams to approach challenges with clarity.

For creative teams, leaders, and strategists, this is gold. Better decisions, clearer strategies, and less wasted energy mean work becomes intentional rather than reactive.


3. Pausing fuels creativity and insight

Some of the most brilliant ideas come when you are not looking for them. Science shows that stepping away from tasks activates the brain’s “default mode network”, helping with memory consolidation, problem-solving, and creative insight (pubmed.ncbi.nlm.nih.gov)

In practice, that might mean a creative solution comes to you while walking your dog, or a new strategy clicks while making your morning coffee. Pauses give space for reflection, experimentation in thought, and innovative thinking. For an agency like ours, this is how great ideas are born.


4. Pausing supports physical and mental well-being

Work is not just mental. Sitting at a desk for long hours, typing endlessly, or staring at a screen puts strain on the body. Short breaks improve circulation, reduce tension, and prevent fatigue.

Psychologically, detaching from work reduces stress and allows recovery from emotional exhaustion (sciencedirect.com). Healthier people are happier, more productive, and more engaged. That is a direct benefit to culture and business performance.


5. Pausing strengthens culture and belonging

When pause is celebrated rather than seen as weakness, it reinforces trust, belonging, and respect in the workplace. Teams feel valued, leaders signal care, and the organisation cultivates a sustainable rhythm of work.

Intentional slow moments, like around a holiday pause, show that culture matters more than immediate output. It is a reminder that people come first. When teams are aligned, energised, and supported, work becomes smarter, more creative and more human.

Treat pause as strategy to shape greatness, not just downtime

The Christmas slowdown is the perfect time to take pause. It is more than a break. It is a moment to reflect: What went well this year? What will we do differently next year? How do we want our culture to feel? What’s our strategic pivot for the next 12 months that will move the needle on business outcomes? 

Without intentional pauses, culture becomes reactive. People sprint without direction. Creativity suffers. Energy drains. With pause, culture gains rhythm, clarity and belonging.

Article by Simon Druery

Simon Druery is Director and Brand Strategist at Belong Creative. What gets him jumping out of bed each day is helping business owners and marketers craft brands that people want to belong to. When he’s not working you can find him travelling Australia in the family caravan and enjoying a tawny port by the fire.