Bringing a fresh new look to 477 Pitt St Sydney
477 Pitt St, Sydney, an ISPT property, was undergoing redevelopment. It was important that the tenant community was engaged and communicated with over the two year project.
Helping make tenant onboarding easier
We conducted research with tenants around how best to communicate with them during the redevelopment. Inspired by the project's vision, we developed a concept look, tagline and key messages. After refreshing the property brand we rolled out collateral including signage, a marketing kiosk which we repurposed several times, eDMs, new photography and community activations.