Bringing Allianz Australia's EVP to life through authentic storytelling

EVP Messaging Playbook
Leveraging employee research, we refined Allianz's global EVP; including proof points, pillars and overall narrative (as seen below) into a localised messaging 'playbook' that would resonate with candidates and employees in Australia.

Behind the scenes

Over a 3-day shoot, we started with audio booths to capture authentic stories from the heart. Scripts were pre-written (post-interviews) and the challenge was to get the employees speak with a conversational tone. Day 2 was capturing all the 'at work' moments that brought each of their stories to life. And Day 3 was lots of fun - throwing projected footage over the employees.

Hassan's moving story of new beginnings as a refugee
When you want your life to start again, but companies aren’t willing to give you a chance, it’s no wonder why Hassan lost hope. That is, until he came cross the Sustainability Employment Program at Allianz. And so began his new beginning as a Case Manager in the Personal Injury team, and a future that’s filled with hope for refugees.

Alex values flexibility so she can stay balanced and happy
For Alex, there’s been constant unexpected twists and turns. From needing to be there for an unwell parent, never quite knowing when her fiancé will be home from the navy, or finding ways to manage her own anxiety. No matter what’s around life’s corner, at Allianz, she’s had the flexibility she needed, when she needed it.

Jamie wants his kids to experience nature as he did growing up in the Blue Mountains.
The threat of natural disasters destroying rainforests and mangroves where he grew up is a reality that Jamie fears may come true. This is why it deeply matters to him, that from Global CEO, Oliver Bäte down to grass roots employee networks, he can see that Allianz is taking real action on climate change.

Bryan spend years feeling not normal and masking who he was.
Bryan came to the realisation that you can’t change who you are, but you can help to change things. And that’s exactly what he’s doing now. As part of the Allianz Pride network, he’s supporting others to take their own steps and creating a future where you’re free to love who you want.

As a cancer survivor, Christina values well-being across all aspects of her life.
When you get your life back, you want to live it to the max. Which is exactly how Christina felt the day she rang the bell after her final cancer treatment. She wanted to give back, make a difference and do all the things that would keep her life in shape – mentally, physically. socially and financially. At Allianz she can. She lives her best life through flexibility and benefits that care for her health and wellbeing.