Employment
Bringing passion to life at one of Australia's leading retirement village companies
Aveo, one of Australia’s leading Retirement Village providers required the development of an EVP framework tailored by key talent segments (Care, Dining, Community, Sales and Corporate). Activating the Employer Brand with authentic collateral was also a key objective.
Outcome
A new EVP and Employer Brand including Video and Careers Website
Belong Creative complemented previous ‘motivation’ research by facilitating leadership interviews and getting more of an external view with New Starter/Missed Candidate interviews/quantitative surveys and (a competitor Analysis - provided by TQ Solutions), to provide a more rounded view of the employment experience. We then developed 3 x Creative Concepts, 4 x Strategic EVP Pillars and a narrative unique to Aveo. To bring the Employer Brand to life we developed Guidelines, 8 x written people stories, 8 x people portraits as quote banners, 25 x workplace photos, 6 Videos, internal launch collateral and refreshed content on the careers website.
Bringing the Employer Brand to life
Aveo wanted to launch and showcase their new Employee Value Proposition internally to employees via an Australia-wide ‘Roadshow’ across four of their state-based offices. Key was to bring awareness to ‘why work at Aveo’ while engaging the audience with a ‘celebrating us’ feel and have some fun.
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