EVP and Employer Branding - Magnetic Brand Builder™
Transform your employer brand reputation and attract the right employees with Magnetic Brand Builder™
If you're ready to invest in Employer Branding to help build your talent pipeline, save on hiring costs and improve engagement and retention of your people, there is a solution. Featuring 4-phases, Magnetic Brand Builder™ is a unique, end-to-end process developed by Belong Creative that has been refined over a decade while working with some of Australia's leading employers across a diversity of industry sectors. What also sets Magnetic Brand Builder apart is transparency. We want you to know what to expect so you can make an informed decision. We explain what's included in each phase of the process, how much it costs and how long it takes. We are Belong Creative and together we'd love to craft you a magnetic Employer Brand.
If you are after an end-to-end solution for the development and deployment of your Employee Value Proposition (EVP) and Employer Brand, then Belong Creative's Magnetic Brand Builder is the ideal solution; from research, strategy, and creative through to activation.
However, if you're;
• Localising a Global EVP, or
• Require tactical employment content marketing
our Magnetic Brand Builder is not suitable. That said, we'd love to assist you with these challenges through our regular consulting work. Simply reach out to us at hello@belongcreative.com.au
So...still a good fit for Magnetic Brand Builder? Then great - read on!
Statistics show that investing in Employer Branding can deliver:
28% reduction in turnover
50% reduction in cost per hire
1-2X decrease in time to hire
3X trust for candidates
Sources: https://bit.ly/3rXDxGX and https://bit.ly/3G6LNJM
Our Magnetic Brand Builder process has 4-key phases:
Phase 1 - Evaluate.
We conduct qualitative and quantitative research to clarify what your employees love about working for you and what sets you apart from competitors.
Phase 2 - Calibrate.
Delivers an Employee Value Proposition (EVP) that strategically aligns with your talent and business objectives.
Phase 3 - Create.
Brings to life a magnetic Employer Brand that is authentic, relevant and differentiating to attract, engage and retain the right employees.
Phase 4 - Activate.
Produces 60 pieces of branded collateral and operationalises your Employer Brand to be leveraged at scale.
From research, through to strategy, creative and activation, Magnetic Brand Builder is a linear process. Each step must be completed to the highest standards and tested before it can inform the next phase. This ensures alignment with your business and talent objectives, as well as providing opportunities for buy-in from executive leaders at key milestones.
*Note: If you have a very large and or segmented employee base and therefore require broader research inputs, this can extend the duration of the project.
Phase 1 - Evaluate. From $30,000. Cost of research depends on the breadth/depth of research (i.e. No. of focus groups and segmentation) required to best represent your employee base.
Phase 2 - Calibrate. $15,000. Delivers your EVP Framework including strategic pillars aligned to talent and business objectives.
Phase 3 - Create. $25,000. Explores 3 x Employer Brand concepts, narrative and testing with employees, refinements and Employer Brand Guidelines.
Phase 4 - Activate. $65,000. Delivers Employer Brand Assets such as employee stories via video and copy, digital banners, social banners, careers website content, leadership & hiring toolkit and high-level launch plan.
If you'd like to know more about Magnetic Brand Builder we'd love to connect and learn about your business and see if we'd be a good fit for each other. Simply book your FREE Magnetic Brand 'Fit' Session with our Brand Strategist, Simon Druery at a time that suits you. We look forward to meeting you.
Hear what our clients have to say
"The team delivered a well-researched and articulated EVP for Roche Pharmaceuticals. It aligned with our global framework while bringing to life our unique local attributes with genuine heart. The creative content was produced to a high standard and the whole project managed with flexibility, expertise and commitment towards creating a great result."
"It’s been a pleasure working with Belong Creative on this project. Through their expert guidance and strategic thinking they have provided us with a robust EVP framework, which we can tailor to different target audiences in a creative and engaging way. Always flexible and collaborative they have supported a variety of EVP related projects since, which has allowed us to breathe life into the messaging and create a candidate experience we can be proud of."
"Given the number of moving parts and internal logistics, Simon and the team remained calm under pressure and were true partners in helping me to present the best possible options to my stakeholders. Overall, it was great working with consultants who were leaders in their given field and stepped to the fore at different stages of the project to make it all happen!"
Since 2009, we’ve been helping some of Australia’s leading businesses create more belonging for their brands. So who are we? We’re purpose-led (to create belonging) and values driven. We’re local. Down-to-earth. We believe in the power of big ideas and asking great questions. We’re big on strategy before design. We do work that works. And that's just the beginning...