Creating an Employer Brand for a global business that's on the move
With new leadership and a new brand, Toll Group required an Employee Value Proposition (EVP) to help attract employees to support their business strategy moving forward as they look to expand their operations globally.
A global EVP and Employer Brand centred around 'Be connected'
In collaboration with TQ Solutions, we developed an EVP framework with talent tagline, strategic pillars and narratives. A look and feel was also conceptualised for Toll group’s recruitment collateral. This was rolled out into a Recruitment Branding and Sourcing Toolkit and editable templates for global markets to create their own localised but globally aligned assets. We also developed a careers website featuring new people stories, helping to bring the EVP to life.