Employment

Creating an Employer Brand for a global business that's on the move

With new leadership and a new brand, Toll Group required an Employee Value Proposition (EVP) to help attract employees to support their business strategy moving forward as they look to expand their operations globally.

Copywriting
EVP Messaging
Employer-Brand
Employer Branding
Comm-Strategy
Recruitment Guidelines
Web-Design
Careers Website

Outcome

A global EVP and Employer Brand centred around 'Be connected'

In collaboration with TQ Solutions, we developed an EVP framework with talent tagline, strategic pillars and narratives. A look and feel was also conceptualised for Toll group’s recruitment collateral. This was rolled out into a Recruitment Branding and Sourcing Toolkit and editable templates for global markets to create their own localised but globally aligned assets. We also developed a careers website featuring new people stories, helping to bring the EVP to life.

Brand-Design
Page Recuitment Toolkit
For a consistent global Employer Brand
It’s been a pleasure working with Belong Creative on this project. Through their expert guidance and strategic thinking they have provided us with a robust EVP framework, which we can tailor to different target audiences in a creative and engaging way. Always flexible and collaborative they have supported a variety of EVP related projects since, which has allowed us to breathe life into the messaging and create a candidate experience we can be proud of.
Suzanne Doyle

Employer Brand Manager, Toll Group