Global Employer Branding | Belong Creative

Employment

Creating an Employer Brand for a global business that's on the move

With new leadership and a new brand, Toll Group required an Employee Value Proposition (EVP) and Employer Brand to help attract employees to support their business strategy moving forward as they look to expand their operations globally.

EVP Messaging

Employer Branding

Recruitment Guidelines

Careers Website

Employee Photography

Employee Videos

Capturing authentic people stories on a 3-Day photo and videoshoot

To bring Toll's employer brand to life, we embarked on a three-day photo and videoshoot capturing stories from eight employees across different roles at Toll. From Q&A interviews and showcasing colleagues at work, the videos were aligned with the EVP's strategic pillars:

• Be part of a friendly, global culture.
• Lead the industry as we partner for innovation and adapt to change.
• Grow with diverse challenges to deliver what matters.

Quote Cards

Featuring employee testimonials, these 'quote cards' are a great way to quickly and easily share the more human side to Toll's employer brand.

Video Series

We produced a series of eight employee videos featuring different employees from various parts of Toll's business. We also created a compilation video (see below) that sums up the employee experience by combining some of the best clips from each of the individual video stories.

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Meet Dita

Senior Operations Manager at Toll

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Meet Sebastian

Value Added Service Manager Australia and New Zealand

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Careers Website

We've supported Toll to evolve its career website through strategic recommendations, content creation, wire-framing, copywriting and art direction.

Outcome

A global EVP and Employer Brand centred around 'Be connected'

In collaboration with TQ Solutions, we developed an EVP framework with talent tagline, strategic pillars and narratives. A look and feel was also conceptualised for Toll group’s recruitment collateral. This was rolled out into a Recruitment Branding and Sourcing Toolkit and editable templates for global markets to create their own localised but globally aligned assets. We also developed a careers website featuring new people stories, helping to bring the EVP to life. The careers website has been extended to feature different geographies and working areas with their own unique EVPs making the content local and more relatable.

Page Recuitment Toolkit

For a consistent global Employer Brand

It’s been a pleasure working with Belong Creative on this project. Through their expert guidance and strategic thinking they have provided us with a robust EVP framework, which we can tailor to different target audiences in a creative and engaging way. Always flexible and collaborative they have supported a variety of EVP related projects since, which has allowed us to breathe life into the messaging and create a candidate experience we can be proud of.

Suzanne Doyle

Employer Brand Manager, Toll Group