Retail

Helping align value propositions for a leading law firm

Law Partners - Australia’s largest specialist personal injury law firm, wanted to review and develop both their Customer Value Proposition (CVP) and Employee Value Proposition (EVP) for alignment and to meet their growth agenda. Key was to be evidence-led to ensure authenticity and differentiation.

Branding

Creative Concepts

Employment Videos

Careers Website

Internal Launch

Photography

Overall EVP Narrative

Custom Icons

TBA

Photography & Videography

Over a multi-day photoshoot in the workplace we captured a series of people and place imagery to showcase the people and environment at Law Partners. We worked with the partners to create a library of professional photos for both PR and website use, along with other employees to expand on the employee experience and cultural aspects of the firm.

TBA

Outcome

TBA

To meet the project objectives, Belong Creative developed a research program that delivered a leadership workshop, client interviews and a comprehensive set of employee focus groups segmented by work area. Additionally, competitor analysis was conducted. A brand essence, Always Personal was developed and approved along with strategic pillar messaging for both CVP and EVP and overall narrative for the Employer Brand. From these strategic foundations, creative content was developed for the website including refreshed copy, new iconography and improved photography.

% Increase

Job Placements from Careers Website

Simon and his team consistently deliver top results for us. They thoroughly research every campaign, surprise us with clever creative concepts and execute on time and on budget. Their passion for what they do is truly contagious.

Jonathan Packard

Marketing Manager, Law Partners