Retail
Optometrist with an eye on growth
Our challenge was to refresh and modernise the current branding for Eyes by Design, as the owners felt they had outgrown the existing logo, and that it didn’t align with their recently renovated modern new premises. The owners were looking to grow their practice by attracting more clients, so that they may have more than one optometrist in store and less dependancy on themselves.
Brand Design
Design Collateral
Tagline + Narrative
Image Retouching
OUTCOME
Confident Vision For Life
Belong Creative developed a tagline - Confident vision for life, a new logo and visual identity to create a consistent look and feel. This helped build recognition and memorability for the target audience across design templates, brand style guide and in-store signage.
Design Concepts
We found the process really helped us unlock what we really wanted with our brand and made us think about it in ways we otherwise would not have.
Other Resources
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