Refreshing financial planning with a holistic rebrand
CXC Financial Partners required a brand strategy to help differentiate the business from competitors and motivate people to take charge of their financial futures.
We took the different divisional arms (Mortgage, Planning, Property and Tax) of CXC Financial Partners and applied a unique colour to each. This allowed the brand to communicated both its distinctive service offerings but how they come together cohesively to present as a holistic approach that is customer-centric.
A bold, refreshed brand that encourages people to 'activate their prosperity'
We delivered a full brand strategy including competitor analysis, customer research, value proposition, tagline (activate your prosperity), logo concepts, colour palette, typography and style guide. We also developed a new look and feel for CXC Financial partners website and advertising campaign using bespoke photography and illustration.