Retail

Refreshing financial planning with a holistic rebrand

CXC Financial Partners required a brand strategy to help differentiate the business from competitors and motivate people to take charge of their financial futures.

Brand Research

Brand Strategy

Brand Design

Photography

Website

Illustration

Refreshed logo

We took the different divisional arms (Mortgage, Planning, Property and Tax) of CXC Financial Partners and applied a unique colour to each. This allowed the brand to communicated both its distinctive service offerings but how they come together cohesively to present as a holistic approach that is customer-centric.

Outcome

A bold, refreshed brand that encourages people to 'activate their prosperity'

We delivered a full brand strategy including competitor analysis, customer research, value proposition, tagline (activate your prosperity), logo concepts, colour palette, typography and style guide. We also developed a new look and feel for CXC Financial partners website and advertising campaign using bespoke photography and illustration.

Diverse divisions

Brought together in a holistic brand

Simon did fantastic work for us in creating our new brand. Simon delivered every stage of this extensive project on time and within budget. Simon displayed the highest levels of creativity while staying commercially minded throughout the process.

Tim Hobart

Director and Co-Founder,
CXC Financial Partners