Rebranding the world's most evolved Tax and Compliance Reporting software
The CCH Integrator product was well known by Australia’s largest financial institutions as a leading compliance software product, but the brand had become fragmented by evolving campaigns. It required a strong consistent look and positioning to assist with product clarity.
Inspired by the brand essence 'Adapt'
Our research defined the brand differentiator was ‘how evolved the product was’ compared to its ‘bolt-on’ rival. We crafted a bold tagline that makes a big yet authentic claim - 'the world's most evolved Tax and Compliance Reporting software. The brand visuals leverage the world’s most amazing animals - adapters to their ever-changing world - something customers demand from their compliance and reporting software. Blues and greens give the brand a cohesive look.