Retail

Standing out in a crowded marketplace

A new business name and brand identity was required for a new electrical, fire and safety business. The brief was to design a premium brand to stand out in a crowded marketplace and one that would grow with their business over time.

Brand Design

Design Collateral

Customer Value Proposition

Image Retouching

OUTCOME

Your Safety is Our Passion

Through a process of research and discovery, Belong Creative developed a suite of branded collateral inspired by a new Customer Value Proposition (CVP) with key messaging themes and Brand Personality. We developed the business name (AmbaGuard) - reflecting a protection quality over ‘amber’ the colour of fire. This then inspired the iconic logo combining a shield and a turquoise tick. Beyond the logo, we developed a tagline to position the new business, along with social media templates, brand style guide and signage.

Design Concepts

I’m not sure if I could fully describe in words how great the service was with you guys. It would be the best service I have ever really received, either in business or personal you guys truly exceeded our expectations, and are great at what you do, and also care about your client.

Paul Mennen

Owner, AmbaGuard