Toll Mobility Campaign | Belong Creative

Internal Communication

Promoting mobility within a global logistics company.

Toll had developed an internal mobility program and wanted to promote it to all employees globally to improve retention and support career progression.

Copywriting

Creative

Strategy

Campaign

Insight-led campaign to maximise channel engagement

A survey was created and deployed globally to ascertain the most applicable channels to engage with internal talent. Creative concepts were developed, followed by final artwork of posters and screen backgrounds rolled out in 12 local language variations. A QR code was included as part of the designed artwork to allow employees to access a digital landing page directly from their smart phones.

Outcome

Boosting internal hires to hit an all-time high!

Since launch, there has been an 18% (on average) increase in internal applicants for roles over the first 9 months since campaign launch, with internal hires hitting an all-time high of 16%.

% increase in applications

Since first 9 months of campaign

In the three years since the program launched, we’ve have had over 1,800 successful internal moves – a testament to the work Belong Creative developed to support the promotion. We’ve seen increased visits to our internal jobs page and successfully encouraged our people to explore internal job opportunities first.

Suzanne Doyle

Employer Brand Manager, Toll Group