Internal Communication
Ready for change, today and tomorrow
Alllianz had developed a new Customer Value Proposition (CVP), centred around ‘Ready’ and required collateral to support an internal communications program to bring the CVP to life for their people. It had to be done through the lens of Brand, Service Product and Price and highlight that everyone has a role to play which is key to Allianz’s growth ambitions and success.
Outcome
Launch video and playbook engaged employees at above average levels
Belong Creative developed an engaging 2min launch video that educated employees on what is the CVP, why it is important and how it will be brought to life through the roles people play. Additionally we developed a CVP ‘Playbook’ with imagery, colour palette, iconography, digital screens and banners to empower Allianz employees to bring the CVP to life in a consistent way. The launch achieved key communications objectives, with employees indicating high levels of understanding and engagement - (93% - Top 2 box Promotor Score) which was above the historical average for Allianz communications.
Other Resources
Help employees feel valued, engaged, and empowered to achieve their best.
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