A professional copywriter can transform your brand through the power of story-telling.
The power of words to move, inspire and drive action is compelling. Good copy speaks to its audience, has flow, rhythm, structure, correct spelling and grammar. Great copy has a hook, makes you laugh, cry or surprises you. It helps you imagine new places, people and experiences that matter to you. It connects you in the moment, making you feel, think and do. Our team of copywriters based in Sydney and Melbourne service our clients nationally and are proficient in all forms of copy craftsmanship including value propositions, advertising, scriptwriting and brand taglines.
You’ve got all the facts together, but it doesn’t quite excite you. What’s missing is the story-telling. A copywriter’s role is to see the big picture, to speak directly to your intended audience and grab their attention with a compelling narrative. Our copywriting services cover a wide range of applications from advertising, brochure-work, websites and social content.
Up to a certain point, research and strategy identifies the essence of your brand. But it’s not enough. To capture the hearts and minds of your ideal target audience, that strategic evidence must be turned into a compelling narrative. Firstly, we use a proven value proposition framework to distill the proof points into strategic pillars. Then our professional copywriters weave their magic; adding tone and personality, infusing emotion and rhythm and setting your story apart from competitors.
Scriptwriting is a specialised form of copywriting.
Not intended for reading, it is the foundation of a performance. It can describe a variety of aural and visual elements such monologue, dialogue, action, sound effects, music and graphics. When approaching scriptwriting, our copywriters must answer the communication objective – what do we want the audience to think, feel and do?
The possibilities to achieve this our limitless, however as copywriters we are guided by production quality, budget and timing so what we imagine, we can produce.
One of the most powerful tools in your brand kit is your tagline. A short, punchy and memorable line of copy, a successful tagline can take on your competitors, steal market share and make the right target audience swoon with delight! Think of Nike’s Just Do It, Apple’s Think Different and Avis’s We Try Harder. As copywriters, when we craft a brand tagline we look to context; what difference does our brand make to the world around us. We inspire, we challenge, we tribalise, we shift perceptions, we make a stand, we encourage a further look.
Quick, sack your copywriter! We’ve got ChatGPT now. Whoa! Hang on a minute. While AI technology has broken through recently as a ‘game-changer’ for businesses, will it be replacing human creatives? The answer is no, or perhaps, not just yet.