TV & Video
Delighting customers with shamelessly good value
oo.com.au’s brand promise is to delight its customers with great value. Our objective was to develop this promise into the company’s first brand TV campaign. The commercial needed to convey oo.com.au as a home and lifestyle shopping destination and convey the significant savings available on quality products.
A fun, fresh TV commercial to engage new customers
We developed a humourous script set amongst an Aussie BBQ that captured the joyful personality of the oo.com.au brand. In collaboration with Director Nick Pollack and Music Composer Jonny Higgins, Belong Creative helped positioned the brand as a fun, online home and lifestyle shopping destination. As the story unfolds the viewer is introduced to some great savings on a range of high quality products. The tagline ‘Shamelessly Good Value’ was created to sum up the experience of shopping at oo.com.au and the story is played out in the commercial where even the most embarrassing moment doesn’t take away from the homeowner’s pride of shopping at oo.com.au.