TV & Video

A TVC to target the wine 'bargain hunter'

GraysOnline has a loyal following of ‘bargain hunters’, but they wanted to expose the brand to more consumers and specificallly target wine drinkers - one of their most successful lines of products. This was the first time GraysOnline had done a branding advert, as opposed to a tactical campaign.

TVC Production

Scriptwriting

Creative Direction

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Outcome

Attracting new customers with a branded TVC

We developed a script that captured the personality of the GraysOnline bargain hunter and contrasted the bland in-store environment with the thrill of grabbing a great bargain from the comfort of your couch. With some great casting, the production was turned around in just a few weeks and the campaign resulted in a 10% increase in new wine customers during the campaign period.

% increase in new customers

During the campaign period

I have worked on numerous projects with Belong Creative and they have always exceeded my expectations in delivering quality work on time and within budget. Personable, patient and reliable - Simon is definitely someone I would recommend.

Rie Kubo

Digital Marketing Manager, GraysOnline