Immerse yourself in Australia’s most prestigious offices

Colliers International required an innovative solution for its spring commercial leasing campaign which was to promote vacancies within leading properties across Australia.

Campaign Strategy
Logo + Tagline
Graphic Design
Design - Website
Campaign collateral included:

• Branded and hosted landing page

• 360° video of each asset - with call to actions for each agent

• Electronic Direct Mail

• Direct Mail postcard and Google cardboard headset

• Digital display banners

• Integrated media and social media campaign

Featured prestigious properties included
  • Rialto, Melbourne - Click here to view 360º experience
  • 1 Market Street, Sydney
  • Aurora Place, Sydney
  • Citigroup Tower, Sydney
  • Chifley Tower, Sydney
  • Grosvenor Place, Sydney
  • One Wharf Lane, Sydney
  • 101 Collins Street, Melbourne
  • 567 Collins Street, Melbourne
  • 664 Collins Street, Melbourne
  • Casselden, Melbourne
  • Freshwater Place, Melbourne
  • One One One, Brisbane
  • Riverside Centre, Brisbane
An immersive 360º virtual experience

Prospective tenants can view 360º virtual tours across the 14 prestigious properties on Youtube via their computer or smart phone. VIPs were also sent a direct mail, offering an even more immersive experience using Google’s Cardboard virtual reality solution, directing which way the camera pans and how quickly. The 360º videos are designed to give the impression that a viewer is standing within the building, allowing them to experience it as they would each day coming to work. A digital marketing campaign was also developed and deployed to generate more traffic to the website.


Immerse yourself in Australia’s most prestigious offices

In collaboration with Adcorp (media and design) and Start VR (360º video), Belong Creative led the creative and messaging execution and conceptualised immersing our target audience into the impressive spaces of these commercial buildings right from their work desks. The campaign was called Vantage 360 which leveraged 360° videos that allowed key prospects to explore a real office space ‘virtually’. They could look around and get a sense of the environment as they were taken on a tour. The campaign generated buzz and free publicity given this was an industry first – an immersive 360° virtual tour inside some of Australia’s most prestigious office buildings.

360º Virtual Experiences
Virtual Tours of Prestigious Offices