A suite of quality branding tools to help stakeholders live the ISPT brand
As the ISPT Brand and its communications had expanded over time, we assisted in evolving their branding guidelines at a Corporate level, as well as across Commercial and Retail portfolios. For this project, our challenge was to simplify and streamline this suite of 15 separate guideline documents, while also making it easier for stakeholders to find the information they need.
15 separate documents streamlined into 4 easy-to-use guidelines
We held a workshop with stakeholders to understand their needs and requirements, then applied our learnings to streamline 15 ‘guideline’ documents down into 4. The new guidelines, feature easy reference content pages, interactivity to jump to sections and back to ‘home’ menu, consistency in orientation (landscape for digital screens), as well as cohesive design and layout grid to create a ‘familiar’ environment for all stakeholders to more easily navigate the content.