ISPT Brand Guidelines

Property

A suite of quality branding tools to help stakeholders live the ISPT brand

As the ISPT Brand and its communications had expanded over time, we assisted in evolving their branding guidelines at a Corporate level, as well as across Commercial and Retail portfolios. For this project, our challenge was to simplify and streamline this suite of 15 separate guideline documents, while also making it easier for stakeholders to find the information they need.

Research

Brand Structure

Copywriting

Graphic Design

OUTCOME

15 separate documents streamlined into 4 easy-to-use guidelines

We held a workshop with stakeholders to understand their needs and requirements, then applied our learnings to streamline 15 ‘guideline’ documents down into 4. The new guidelines, feature easy reference content pages, interactivity to jump to sections and back to ‘home’ menu, consistency in orientation (landscape for digital screens), as well as cohesive design and layout grid to create a ‘familiar’ environment for all stakeholders to more easily navigate the content.

easy-to-use, cohesive guidelines

The Belong Creative team were strategic in the review and re-crafting of our library of brand and comms documents. They brought rigour to the review process and a valued understanding of our audiences; creative agencies, team members and partners. They met the challenge of simplifying, while remaining relevant for each stakeholder group. And along the way their project management was fantastic with an attention to detail that smoothed the way. I’ve only had compliments on the new documents and everyone agrees they are a quality tool for living our brand.

Jocelyn Robinson

Senior Manager, Brand & Communications, ISPT