EVP Messaging Strategy | Belong Creative

Employment

Be the positive difference supporting WA health care

Health Support Services (HSS) is a shared services organisation for the WA state health system. To support their transformation strategy, HSS saw a need to invest in an EVP and Employer Brand given recruitment had become more difficult in a tight labour market.

EVP Research

EVP Strategy

Employer Branding

Creative

Careers Website

Outcome

A huge boost to job views, followers and website visits.

After conducting leadership interviews, in-person focus groups and an online survey, an Employer Brand Strategy was translated into 3 x Creative Concepts. Through testing and collaborative refinements, Employer Brand Guidelines was produced, along with digital and social banners, careers site-map and SEO optimised careers copy. The whole project was delivered in just 12 weeks. In the 9 months post launch, views of open jobs had increased by 74%, LinkedIn followers increased by 20% and careers website traffic more than doubled.

% increase in open job views

I want to express my sincere appreciation for the incredible effort you and your team have contributed to helping us define our HSS Employer Value Proposition and developing our Employer Brand. Your team performed to a very high standard throughout the project and you were responsive and sensitive to our needs and the needs of our stakeholders. This has led to a great partnership and very positive working experience.

Emily Pestell

Office of the Chief Executive, Health Support Services