Bringing passion to life at one of Australia's leading retirement village companies

Aveo, one of Australia’s leading Retirement Village providers required the development of an EVP framework tailored by key talent segments (Care, Dining, Community, Sales and Corporate). Activating the Employer Brand with authentic collateral was also a key objective.

EVP Research
EVP Strategy
Employer Branding
Employment Videos
Careers Website
Internal Launch
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A new EVP and Employer Brand including Video and Careers Website

Belong Creative complemented previous ‘motivation’ research by facilitating leadership interviews and getting more of an external view with New Starter/Missed Candidate interviews/quantitative surveys and (a competitor Analysis - provided by TQ Solutions), to provide a more rounded view of the employment experience. We then developed 3 x Creative Concepts, 4 x Strategic EVP Pillars and a narrative unique to Aveo. To bring the Employer Brand to life we developed Guidelines, 8 x written people stories, 8 x people portraits as quote banners, 25 x workplace photos, 6 Videos, internal launch collateral and refreshed content on the careers website. 

EVP aligned videos
Including 5 divisional and 1 compilation

Bringing the Employer Brand to life

Aveo wanted to launch and showcase their new Employee Value Proposition internally to employees via an Australia-wide ‘Roadshow’ across four of their state-based offices. Key was to bring awareness to ‘why work at Aveo’ while engaging the audience with a ‘celebrating us’ feel and have some fun. 

Belong Creative have been instrumental in developing a strategic employee value proposition that has successfully articulated the heart of Aveo. The team are professional and authentic in their approach, bringing their expertise throughout each stage of the project to deliver an outcome that the Aveo leadership team and I are delighted with. I would not hesitate in recommending Belong Creative and look forward to our continued partnership.
Kirsten Covey

Group Manager, Talent Acquisition Aveo