Employment

Inspirational, eye-catching branded content to amplify Allianz's EVP

Our challenge was to help Allianz Australia launch its first employee social influencer program. Branded content that was easy-to-use and inspire stories around every-day moments and interactions was required to celebrate and showcase employees' career experiences at Allianz.

Graphic Design

Copywriting

Outcome

Inspiring a personal touch to EVP storytelling

Belong Creative helped extend on the content ideas, based around EVP pillars and everyday moments and produced a total of 22 unique, branded social content including JPGs and animated GIFs. This gave the 16 Allianz social influencers lots of choice and inspiration each week to share their own personalised caption along with the bright engaging content on their personal social feeds. The creative content was specifically designed for its time - during a global pandemic - when it was challenging for colleagues to create User Generated Content (UGC) when working from home.

Unique Social Content Graphics

For social influencers

The content is getting noticed across our network broadly. I’ve shared them with Asia having had specific requests based on people seeing them! I am super happy with them.

Kara McLeod

Senior Manager, Regional Employer Branding,
HR & Communications, Allianz Australia Insurance