Employment

Bringing Allianz Australia's EVP to life through authentic storytelling

To truly launch their EVP locally, Allianz Australia had to own their 4x ‘Reasons to Believe’ - and bring them to life through authentic and inspiring stories from their people. The overarching idea of ‘confidence’ leveraged from the corporate brand was also a strong, emotional driver for candidates wanting to join Allianz.

Copywriting
EVP Messaging
Employer-Brand
Employer Branding
Creative
Creative Concepts
Video-TVC
Videography

EVP Messaging Playbook
Leveraging employee research, we refined Allianz's global EVP; including proof points, pillars and overall narrative (as seen below) into a localised messaging 'playbook' that would resonate with candidates and employees in Australia.

Behind the scenes

Over a 3-day shoot, we started with audio booths to capture authentic stories from the heart. Scripts were pre-written (post-interviews) and the challenge was to get the employees speak with a conversational tone. Day 2 was capturing all the 'at work' moments that brought each of their stories to life. And Day 3 was lots of fun - throwing projected footage over the employees.

Hassan's moving story of new beginnings as a refugee
When you want your life to start again, but companies aren’t willing to give you a chance, it’s no wonder why Hassan lost hope. That is, until he came cross the Sustainability Employment Program at Allianz. And so began his new beginning as a Case Manager in the Personal Injury team, and a future that’s filled with hope for refugees.

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Alex values flexibility so she can stay balanced and happy
For Alex, there’s been constant unexpected twists and turns. From needing to be there for an unwell parent, never quite knowing when her fiancé will be home from the navy, or finding ways to manage her own anxiety. No matter what’s around life’s corner, at Allianz, she’s had the flexibility she needed, when she needed it.

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Jamie wants his kids to experience nature as he did growing up in the Blue Mountains.
The threat of natural disasters destroying rainforests and mangroves where he grew up is a reality that Jamie fears may come true. This is why it deeply matters to him, that from Global CEO, Oliver Bäte down to grass roots employee networks, he can see that Allianz is taking real action on climate change.

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As a cancer survivor, Christina values well-being across all aspects of her life.
When you get your life back, you want to live it to the max. Which is exactly how Christina felt the day she rang the bell after her final cancer treatment. She wanted to give back, make a difference and do all the things that would keep her life in shape – mentally, physically. socially and financially. At Allianz she can. She lives her best life through flexibility and benefits that care for her health and wellbeing.

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Outcome

Redefining what it means to work for an insurance company.

We developed a video concept built around employees imagining a better future for themselves and the world. We go on a journey from hope for the future, overcoming struggles and then conclude by seeing their dreams confidently realised at Allianz. Each story is inspired by one of the 4x ‘Reasons to Believe’ -  Caring for your future career development. Caring for all the things that make you, you. Caring for life’s twists and turns. Caring for our society and planet. Launched via LinkedIN by the employees themselves, the videos combined have gathered organically 1168 YouTube views, 21,478 LinkedIN post views, 376 reactions, 123 comments and 30 shares.

Content-Mktg
LinkedIn Post Views
+ 1168 YouTube views
This is simply stunning. I can’t stop watching! It’s by FAR the best work we’ve ever done - an amazing legacy for the insurance industry.
Kara McLeod

Regional Employer Branding | Asia-Pacific, Allianz Australia Insurance