Employer Branding Agency
Attract top talent & build a magnetic Employer Brand with an award-winning Employer Brand Creative Agency
Every organisation already has an employer reputation. The only question is whether anyone is shaping it. Belong Creative has spent more than a decade building Employer Brands for some of Australia's most sought-after employers, and the work starts with research into what your people value, not with a campaign.
In short
Employer Branding is the work of defining and communicating what it is genuinely like to work at your organisation, so the right people recognise it and stay. It brings the Employee Value Proposition to life and shows up in everything a candidate or employee sees.
Key takeaways
- Every employer has an Employer Brand whether they manage it or not. The choice is whether you influence what people already say about working with you.
- An Employer Brand is built on an Employee Value Proposition, which is the promise of what an employee gets in return for what they give.
- The work is research-led. What your people already value is the raw material, so the process starts by asking them, not by writing a campaign line.
- Belong Creative delivers Employer Brands through the Magnetic Brand Builder, a four-phase process covering Evaluate, Calibrate, Create and Activate.
- It is measured on attraction, engagement and retention, not on how the creative looks.
Discover how a strong Employer Brand reduces hiring costs, boosts engagement, and creates a thriving workplace. Imagine if great talent came to you and your recruitment costs started decreasing. What if you promoted your employee experience with authenticity and your attrition rate dropped. Or you understood what drives your people so they could feel more engaged at work and empowered to deliver even better customer experiences. These are all outcomes that a successful Employer Branding strategy can directly impact.
Your Employer Brand lives in the hearts and minds of your employees, future candidates and people who come in contact with your brand. It’s what they think it is, not you! However, you can influence their perceptions through engaging messaging, visuals and storytelling. The strongest Employer Brands are the most human and leverage storytelling in a strategic way via videos, photos, graphics and written text across your employment marketing channels. A well considered Employer Brand is designed to support your talent objectives which in turn drive business performance. So the question is - are you controlling the narrative?
Our end-to-end, MBB process is designed to help Business Leaders, Employer Brand Managers and Talent Acquisition Professionals who may be struggling to attract and retain employees because of an unclear, or outdated value proposition and/or sub-optimal Employer Brand reputation. The MBB's four phases work from the ground up to build a data-led Employee Value Proposition (EVP) and then craft and activate a magnetic Employer Brand. The phases also work individually, so you can align wherever you are on your Employer Brand journey.
Optimised for over 15 years, the MBB process has delivered superior results for market-leading employers such as Toll, Allianz, Aveo, Bayer, AFCA, Roche, TPG Telecom, Benetas, TAL, Sydney Airport, NSW Dept. of Customer Service and many more.
Need help to transform your Employer Brand reputation? See how our proven Magnetic Brand Builder™ Process can help you.
Did you know 82% of job seekers consider Employer Brand reputation before applying and that the Employer Brand drives job consideration 2X more than your corporate brand. Employer Branding can also help reduce costs, boost engagement and lower turnover.
• Reduce hiring costs by up to 50%
• Reduce time to hire by up to 1-2X
• Reduce turnover by up to 69%
While we don't set out to win awards, it feels good to be recognised amongst your peers and industry. What's most important is doing work that works. Some of our clients have been recognised based on our work:
2021 - Allianz Australia - Winner for 'Excellence in Employer Branding'
2022 - Allianz Australia - Winner for 'Best Use of Video'
2022 - Toll Group - Finalist for 'Excellence in Employer Branding'
2022 - Toll Group - Finalist for 'Best Careers Site'
2024 - TPG Telecom - Finalist for 'Best Use of Video'
2024 - Aveo - Finalist for 'Best Careers Site'
2024 - Aveo - Finalist for 'Excellence in Employer Branding'
2024 - Aveo - Winner for 'Best Use of Video'
2025 - AFCA - Finalist for 'Best Careers Site'
2025 - AFCA - Winner for 'Excellence in Employer Branding'
Our Client Experience
Belong Creative has partnered with over 50 clients across 14 different industries since 2009. It's been a privilege to see inside the culture of many of Australia's market-leading and emerging brands. It's all part of our mission to create more belonging for 1/4 million people every year.
Hear from our clients
Belong Creative have been instrumental in developing a strategic employee value proposition and Employer Brand that has successfully articulated the heart of Aveo. The team are professional and authentic in their approach, bringing their expertise throughout each stage of the project to deliver an outcome that the Aveo leadership team and I are delighted with.
Belong Creative was a genuine partner who really listened to the brief, went the extra mile, and provided creative and varied solutions. They took the time to truly understand what was unique about AFCA. Their advice and collaboration was first rate, as was the transparency and project management. What was unexpected was the energy the Belong team invested into creating really wonderful and engaging experiences for our employees. It made a world of difference and made our team feel as though their unique voices had been heard.
Belong Creative listened carefully to our challenges and offered a customised solution that spoke to the unique propositions of individual agencies while also addressing the collective purpose. The team was always available to answer questions and take on feedback. Of greatest benefit was their people-centered approach and solution-focused mindset.
Ready to transform how candidates and employees see your company, reduce hiring costs by up to 32%, and engage the right talent to stay longer? Our four phase Magnetic Brand Builder™ Process has worked for leading employer brands like Toll, Aveo, TPG Telecom, TAL, Benetas, Allianz, Aurizn and more. Click on the link below to get access to our Magnetic Brand Builder™ Process and discover the proven way to transform your employer reputation.
Your Employee Value Proposition is essentially a marketing message that sums up ‘why choose you’. It should be authentic (an employment experience you can deliver on), differentiating (sets you apart from competitor employers) and relevant (resonates with your ideal employee/s). Building your brand through these strategic pillars and aligning with your Customer Value Proposition (CVP) means your brand becomes a powerful tool to attract the right people to meet your business goals.
Employer Branding started as a distinct discipline in branding for one reason - employees have different needs and values than customers. Makes sense. Over time as companies have become more human and less corporate, lines have blurred. Today, a business’s brand should appeal to all audiences. What is clear, however is that candidates and employees benefit from story-telling that is specifically about the workplace experience. This is where having an Employee Value Proposition creates genuine value when creating and executing employment-specific marketing communications.
Once you’ve created your distinctive employment brand and produced your assets (think videos, photos and written stories) you then need a plan to take it to market. Start with an audit of all your communication touchpoints (like job ad boards, socials, careers website, careers expos) across the talent life-cycle from candidate to onboarding, to employee to alumni. Then create engaging content that resonates depending on what part of the journey that they are on. Start with awareness. Move to engagement. Then experiential. Finally nurture advocacy. Now your brand is alive!
How can you build your talent pipeline, save on hiring costs and improve engagement and retention of your people? A strategically developed Employer Brand can do all of that and more. But what are the key ingredients to take your Employer Brand to the next level?
Frequently asked questions
What does an Employer Branding agency do?
An Employer Branding agency researches what employees value about working for you, defines that as an Employee Value Proposition, and builds the brand system, messaging and creative that communicate it to candidates and existing employees. Belong Creative works with mid-size businesses and up.
What is the difference between an Employer Brand and an EVP?
The EVP is the promise: what an employee receives in return for what they contribute. The Employer Brand is how that promise is expressed and experienced, across careers pages, campaigns, onboarding and everyday communication.
How long does Employer Branding take?
Belong Creative's full Magnetic Brand Builder process runs about six months end to end. Large organisations with several distinct workforce groups can run longer, because the research has to represent each group properly instead of averaging them together.
How do you measure Employer Branding?
Against attraction, engagement and retention: cost and time to hire, quality of applicants, engagement scores and turnover. The creative work is judged on whether those numbers move.
Related reading: Employee Value Proposition, Magnetic Brand Builder, what is employer branding and our employment case studies.
Employer Brand Insights
Developing your Employee Value Proposition and Employer Brand is a great start. But they are only tools and unless you activate them in market, they won’t make a difference. Don’t treat your Employer Brand like a one-off marketing campaign that ends up gathering dust on a shelf. Your Employer Brand is a living entity that continuously works 24/7 to help you attract, engage and retain the right talent for your business moving forward.
Other services
Need help transforming your Employer Brand reputation? See how our proven Magnetic Brand Builder™ (MBB) Process can help you.