Go beyond a logo with a brand design agency ready to power-up your reputation.
A well-crafted brand design is a blend of art and science – plus a sprinkle of magic. Branding design is a crucial element forming your brand identity. Brand design includes all the visual elements like logo, colours, font pattern, shape, tagline and more. Brand design helps businesses and their brands by improving identity, communication, authority, relevance, creates more impact, meets your business objectives and above all improves return on your marketing investment.
As a leading brand design agency in Sydney, Belong Creative has been partnering with businesses to help shape the way brands look, feel and sound. We design brand communications that are modern, memorable and strive to break down barriers to open hearts and minds and create new opportunities for conversations. Our studio is made up of dedicated creative people who work on a variety of projects, ranging from start-ups to established multinational corporations. We're always open to new challenges!
Why choose Belong Creative as a design agency?
We offer a unique design approach that differentiates us from other design agencies. We adopt a strategic way of ensuring your brand stands out by first establishing your value proposition. The following are important points of difference:
Our process involves strategic thinking and clever ideas to come up with the best possible outcome for our clients. We do a lot of research and brainstorming before coming up with a visual strategy for our clients. This visual strategy is then converted into visual elements forming the part of your brand identity development.
Our team delivers creative ideas from concept to reality! A team of highly talented creatives will help craft your brand or product into something that is truly considered extraordinary by the people who see or consume it. Our team consists of experienced art directors, graphic designers, storytellers and client service experts.
We focus on creating a strong visual foundation for your business because we know that a great brand is the cornerstone of any successful company. We'll work with you to distil the complex aspects of your brand into a streamlined strategy that you can easily implement, no matter where you are in your journey. With our help, you'll be able to hit the ground running and achieve your business goals.
Our Brand Design Services
A brand design logo should be simple, recognisable, and easily relatable to your company, product, or service it is representing. So getting your strategic value proposition right first is the best place to start. Only then can the logo design communicate the company message in a clear, concise and compelling way while also being visually appealing. Elements such as typefaces, colours, and icons should be used to create a memorable logo that will leave a lasting impression on viewers.
The colours you use for your brand are important because they can help create positive emotions in your customers that will make them want to purchase your product, or use your service. Warm colours create a sense of energy and movement, grabbing attention. Blue has a dependable sense of trust. Green speaks to nature. Black to premium or elitist. Purple to mystery and royalty. Our expert designers create your colour palette inspired by your value proposition and brand personality, while making sure colours are not already owned by your competitors.
Often underrated as a powerful brand asset, your typography (font choices) can give your messaging a distinctive character that is as unique as you. A serif font can create a sense of heritage and prestige. Rounded is more friendly, while square is more technical. Leaning forward gives a sense of energy and speed. Handwritten portrays an authentic, real or raw voice. The choice matters as it is all part of your brand’s overall distinctive personality.
Brand imagery is the visual embodiment of what your brand stands for. Brand imagery helps tell your brand story and engages with your target audience on a whole new level. Injecting plenty of your brand personality into your imagery choices can make a big difference in setting your brand’s look and feel apart. A good brand design agency can work with your budget while also creating a unified set of imagery that only you can own to be used on websites, marketing collateral and social media.
A Brand Style Guide is an essential tool for every business to communicate their brand message cohesively and effectively by documenting all your brand assets in one centralised place. A successful brand style guide can take different formats such as an online portal or an interactive PDF and be as simple as a one-page summary through to a very extensive document showing all iterations of brand touchpoints. It details the style, tone of voice, colours, type, imagery and design templates across various communication channels.
What is Art Direction you ask? Here’s an analogy that will explain the role which Art Direction plays in the realm of advertising and communications (plus it will probably make you hungry at the same time).