TV & Video
A TVC to target the wine 'bargain hunter'
GraysOnline has a loyal following of ‘bargain hunters’, but they wanted to expose the brand to more consumers and specificallly target wine drinkers - one of their most successful lines of products. This was the first time GraysOnline had done a branding advert, as opposed to a tactical campaign.
Attracting new customers with a branded TVC
We developed a script that captured the personality of the GraysOnline bargain hunter and contrasted the bland in-store environment with the thrill of grabbing a great bargain from the comfort of your couch. With some great casting, the production was turned around in just a few weeks and the campaign resulted in a 10% increase in new wine customers during the campaign period.