MAGNETIC BRAND BUILDER™ - DISCOVERY SESSION
Ready to attract and engage the right talent? Discover our award-winning Employer Brand solutions used by market-leading employers.
Discover how our Magnetic Brand Builder™ (MBB) Process can help you address some of your biggest talent challenges by building an authentic Employee Value Proposition and magnetic Employer Brand. Book your complementary 1hr online Discovery Session today.
What are the benefits of the Discovery Session?
Discover all 12 steps in our proven 4-phase Magnetic Brand Builder™ Process and how they help you deliver an authentic EVP and magnetic Employer Brand.
Get expert advice and ideas on how to solve some of your biggest talent challenges in attraction, engagement and retention.
Get a behind the scenes insight into some of Australia's leading Employer Brands and how they were created.
What do I get out of the Discovery Session?
During the 1hr session we'll identify your biggest restraint and which of the 12 steps in our proven 4-phase Magnetic Brand Builder™ Process are best placed to help you.
After the session, we'll send you a Scoping Template, to determine an appropriate scale of research, stakeholder engagement or activation, so we can prepare an accurate proposal.
We'll then provide you with a Custom Proposal with step-by-step costings, clear deliverables and indicative timeline so you can make an informed decision.
Our end-to-end, Magnetic Brand Builder™ process is designed to help Employer Brand Managers and Talent Acquisition Professionals who need more strategic and creative support to help attract, engage and retain employees. Often our clients have no Employee Value Proposition (EVP), or it is outdated and needs refreshing. Some of our clients inherit global EVPs and need to localise them. While others have an EVP, but need a brand expert to develop and activate their Employer Brand.
Optimised over 15 years, Belong Creative's MBB process has delivered superior results for market-leading employers such as Toll, Allianz, Aveo, Bayer, AFCA, Roche, TPG Telecom, Benetas, TAL, Sydney Airport, NSW Dept. of Customer Service and many more.
Our MBB's four phases work from the ground up to build a data-led EVP and then from this craft and activate a magnetic Employer Brand. Clients love the clarity of the steps and can easily see all the collaborative touchpoints where we bounce our ideas back with their stakeholders. The phases can also work individually, so you can align wherever you are on your Employer Brand journey.
- Evaluate: We conduct both internal and external research
- Calibrate: We craft an EVP to align with your talent objectives
- Create: We develop 3 x Creative Concepts for your Employer Brand
- Activate: We produce high-quality branded content for key employment channels
FAQs
- Who should attend the MBB Discovery Session?
Anyone in a role that manages or influences the way your EVP and Employer Brand is communicated either internally or externally. Typical roles of our clients include: Employer Brand Managers, Talent Acquisition Leaders, HR Directors, Brand & Marketing Leads, Corporate Affairs, Employee Experience Managers. - How should I prepare?
You'll be asked to complete an online form. It should only take about 6 minutes to complete. This will help us have a better conversation during our Discovery Session. Beyond that you will be asked to watch a short video to help you get the most out of our session. - What happens after the consultation?
You may be asked to complete a Scoping Template, after which we will provide a Custom Proposal to help you make an informed decision. - Is there any obligation to purchase services?
No - not all all. Your 1hr MBB Discovery is totally free and you are under no obligation to make any purchases. - How is this different from a typical sales call?
We'll spend some time getting to know your biggest constraints in regards to talent attraction, engagement and retention. Then share some of our most relevant client case studies to see what's possible. We'll then take you through our MBB Process and review which steps are best placed to help you solve your talent challenges.
How do I secure my complimentary Discovery Session?
- Start by selecting a date and time from the calendar below that suits you.
- Once you're booked in, you'll then be asked to complete an online form to help us get the most out of our session together. You won't be able to secure your spot unless this step is completed.
- Lastly, we have a brief video for you to watch that will help you get the most out of our session.
- PLUS, as a bonus, check out our FREE ebook on the key ingredients of a Magnetic Employer Brand at the bottom of the page!
How can you build your talent pipeline, save on hiring costs and improve engagement and retention of your people? A strategically developed Employer Brand can do all of that and more. But what are the key ingredients to take your Employer Brand to the next level?