How do Creative Project Managers contribute something new?
We go beyond asking for the right information.
We do start with the facts, which enables us to translate the project's requirements into a specific and detailed brief; capturing the objectives and target audience and understanding the project’s ‘place’ in the company's overall brand or marketing strategy. In doing so, it ensures we get the right information to the right person at the right time.
However, by leading heart-led, fact and honesty-finding briefing sessions with our clients, it’s the personal exploration that inspires not only the tangible outcome but enables us to push things further and find the human needs, values and aspirations.
Beyond the facts, the personal insights we like to unearth, centre around the why. Human motivations such as what compulsions drive a person, what instincts dominate their action, what resonates with them emotionally. These are the gems that hold the power to spark something new and more personal.
At Belong Creative we ask our clients questions like ‘What bit of magic would make a difference to the success of this project for you professionally and or personally?’ While in our internal briefings, rather than accepting the brief as status quo, we ask our team if they can see any gaps, challenges, or would like to propose alternative ideas or directions?
This type of questioning helps us challenge assumptions and explore new possibilities.