Branding1 Jan 2024Simon Druery

5 Reasons why your business needs Corporate Videography

Corporate videos have become more than a passing trend. They’ve transformed the way we engage with audiences, setting a new standard in business communication that’s here to stay.  

The latest research shows consumers are watching 19 hours of online video content weekly. 81% want more videos from brands, but many rarely or never get it. And  92% of marketers say videos have given them a good ROI.

If you’re still unsure about the power of video, we break down why video is a crucial tool to deliver your branding and marketing strategy.

The benefits of corporate video 

1. Tell your brand’s story

Storytelling via video can help your brand cut through the marketing noise to show what your brand stands for and forge genuine connections with your audience. 

Thanks to the blend of visuals, sound and motion, you can showcase more than your products or services but also your brand purpose, journey and values. The immersive experience helps viewers get a feel for your brand in a way that’s more accessible and memorable than audio or text. By engaging multiple senses, videos can resonate more deeply with your audiences, creating a sense of familiarity and connection with your brand.

5. Improve your SEO

Integrating video into your marketing plan can boost your SEO and visibility online. Here’s why:

a. Enhanced visibility with thumbnails

Video thumbnails in search results are more attention-grabbing and increase the likelihood of clicks, driving more traffic to your website.

b. Improved engagement

Videos encourage viewers to spend more time on your website, improving dwell time, which sends a positive signal to search engines that can positively impact your ranking. 

c. Reduced bounce rate

Engaging videos can significantly lower the bounce rate, as viewers are more likely to explore your website further rather than return to search results.

d. Backlink generation

Compelling videos are more likely to be shared, increasing the potential for generating backlinks. 

Analysing performance and ROI

To analyse the performance of your videos and return on investment, consider the below metrics when reviewing performance:

a. View count

Measures how many times your video is watched, highlighting its reach, popularity and overall exposure.

b. Watch time

Watch time refers to the total time spent by viewers watching your video, with higher watch times positively impacting SEO rankings.

c. Engagement rate

This looks at how well your video gets noticed by measuring likes, shares and interactions with your video. High engagement often correlates with better brand connection.

d. Conversion rate

This is the percentage of viewers who take a desired action post-viewing, such as purchasing or signing up. It indicates the video's effectiveness in persuading viewers to take specific actions and is essential for ROI analysis.

e. Cost per view (CPV)

Cost per view indicates how much you spend to get a single view of your video and is a great metric to compare video ROI versus other channels. Keep in mind that a lower CPV means higher cost-effectiveness.

f. Customer lifetime value (CLV)

This reflects repeat interactions and satisfaction of customers influenced by the video. This indicates the long-term value and loyalty a customer brings, important for long-term business growth and strategy.

Choosing the right videography partner

Choosing the right videographer is crucial in crafting a corporate video that truly resonates. It's about finding a partner who understands the nuances of your target audience, your brand and your business goals and can translate your vision into compelling video content. Key considerations include:

1. The partner's track record and experience.

2. Feedback and reviews from previous clients.

3. Their ability to understand and align with your audience and messaging.

4. The quality and capability of their video production resources.

At Belong Creative, we're seasoned in guiding leading brands to create impactful corporate videos. Need a hand? Reach out to us to see how we can bring your corporate story to life.

Article by Simon Druery

Simon Druery is Director and Brand Strategist at Belong Creative. What gets him jumping out of bed each day is helping business owners and marketers craft brands that people want to belong to. When he’s not working you can find him travelling Australia in the family caravan and enjoying a tawny port by the fire.