Belong7 Mar 2024Simon Druery

Fostering Belonging at Work: The Key to a Happy and Productive Workforce

In today's fast-paced world, where we spend a significant portion of our lives at work, fostering a sense of belonging among employees has emerged as a crucial factor in building a happy and productive workforce. Gone are the days when a job was merely a means to earn a living; now, employees seek fulfilment, connection, and purpose in their workplace. In this blog post, we'll delve into why belonging at work matters and explore strategies to cultivate it, even in remote settings.

The Importance of Belonging at Work

Research consistently shows that employees who feel a sense of belonging in their workplace are more engaged, motivated, and productive. According to a study by Gallup, employees who strongly agree that they have a best friend at work are more likely to be engaged and have higher productivity. Moreover, a sense of belonging reduces turnover rates and increases job satisfaction, leading to a healthier organisational culture overall. There is also a strong link between higher employee satisfaction and customer satisfaction which can have a significant impact on the bottom line.

Consider this: on average, full-time employees spend about 8 hours a day, 5 days a week at work. That's roughly 40 hours a week or about one-third of their waking hours. With such a significant amount of time spent at work, it's imperative that employees feel connected to their colleagues and the organisation as a whole.

In our article, we show you 10 strategies to foster belonging with your team, plus an insight into why belonging is so important to us at Belong Creative.

At Belong Creative, our purpose is to create belonging. And that means building connections between our colleagues, with our clients and our external collaborators. Ultimately we are driven to deliver brand work that creates a deeper connection for our client's target audience; so that they feel belonging with the people, places and things that matter most in their lives.

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Creating Belonging in Your Team: 10 Strategies

So how do you create a more authentic connection among your team members? It can be challenging, especially with many workplaces with remote or hybrid working policies. Here's 10 strategies and practical actions to help create more belonging in your team.

Belonging Matters

In conclusion, fostering belonging at work is not just a nice-to-have; it's a fundamental aspect of building a happy, engaged, and productive workforce. By prioritising inclusivity, communication, and support, leaders can create an environment where employees feel valued, connected, and empowered to thrive, whether in-person or remotely.

Article by Simon Druery

Simon Druery is Director and Brand Strategist at Belong Creative. What gets him jumping out of bed each day is helping business owners and marketers craft brands that people want to belong to. When he’s not working you can find him travelling Australia in the family caravan and enjoying a tawny port by the fire.