Belong13 May 2024Karen Lee

Building Better Relationships through B.R.I.E.F.

As a Creative Project manager, I've always believed that going ‘above and beyond’ the project brief isn't just about meeting expectations; it's about setting the stage for success. For me, it's not just about ticking off checkboxes or following a set of guidelines; it's about fostering relationships that drive projects forward and leave a lasting impact. That's why I embrace the B.R.I.E.F. approach wholeheartedly, weaving each element into the fabric of every project I undertake. 


In essence, the B.R.I.E.F. approach isn't just a framework; it's a philosophy - a commitment to excellence, collaboration and above all building closer relationships. By embracing Budget, Results, Insights, Engagement and Focus, we lay the foundation for success, one step and one project at a time. Ultimately, it's not just about delivering on a brief; it's about building something greater together - a legacy of creativity, meaningful outcomes and enduring connections.

Article by Karen Lee

Karen Lee is the lead Client Solutions team member at Belong Creative. She gets immense satisfaction helping resource-challenged marketing teams and business owners deliver their projects and bring their brand to life. She’s always up for an adventure be it on her bike, vicariously through a book or hiking with her Sole Sisters.